Carrie Albright

Group VP at Brainlabs

16 Commonly Asked PPC Questions (And Answers)

Get answers to some of the most common questions we hear from new account managers attending digital marketing conferences and from right here on PPC Hero.

2021: The Year You’ve Been Waiting for & What You Need to Prepare

With all of the unexpected events of 2020, how can marketers possibly prepare for 2021? Industry leader Carrie Albright shares her guide for 2021 prep.

5 Techniques to Make Any Client Call a Breeze

One expert digital marketer describes five checkpoints that will ensure a smooth, relaxed, and stress-free client call.

Navigating A Successful "Difficult Conversation"

This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates.

Remarketing Gladiators: AdWords vs Analytics Lists Dissected

In PPC, the power of remarketing is undeniable. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics.

Statistical Significance? Who Needs It? (Hint: YOU Do!)

Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it.

The New AdWords Report That Will Change Your PPC Plans

AdWords has recently added a Days To Conversion reporting segment to their interface to allow for clearer visibility and better remarketing planning.