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Video Ads, YouTube
Videos are everywhere. And as digital marketers, the need to know what kind of video to make for which platform is never-ending. Read More »
PPC Advice, PPC Strategy
Get answers to some of the most common questions we hear from new account managers attending digital marketing conferences and from right here on PPC Hero. Read More »
Advanced PPC Strategies, PPC Strategy
With all of the unexpected events of 2020, how can marketers possibly prepare for 2021? Industry leader Carrie Albright shares her guide for 2021 prep. Read More »
Advanced PPC Strategies, Client Relations
One expert digital marketer describes five checkpoints that will ensure a smooth, relaxed, and stress-free client call. Read More »
Client Relations, Opinion
This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates. Read More »
Advanced PPC Strategies, Remarketing
In PPC, the power of remarketing is undeniable. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics. Read More »
Ad Texts, Experiments & Testing
Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it. Read More »
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