Carrie Albright

Associate Director of Services at Hanapin Marketing

Carrie is a Senior Account Manager at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising. Find her on Google+

Remarketing Gladiators: AdWords vs Analytics Lists Dissected

In PPC, the power of remarketing is undeniable. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics.

Statistical Significance? Who Needs It? (Hint: YOU Do!)

Because there is so much value in basing one's PPC tests on statistically significant data, here we provide you with several tools and examples of how to do it.

The New AdWords Report That Will Change Your PPC Plans

AdWords has recently added a Days To Conversion reporting segment to their interface to allow for clearer visibility and better remarketing planning.

16 Commonly Asked PPC Questions (And Answers)

Get answers to some of the most common questions we hear from new account managers attending digital marketing conferences and from right here on PPC Hero.

Your First Look At The Impact Of Google's Exact Match Update

Google has changed how exact match keywords are triggered. See what the updates are and what type of performance we have seen early on.

The 7 Things You Wish You’d Known About Facebook

Interested in Facebook advertising? I present you with 7 caveats you’ll be glad you know as you master the art of Facebook advertising.

60% Better CTR With Google DSK Campaigns And Other Real World Results

Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK).