Chloe Pascoe

In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival.

There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account.

Despite the ongoing pandemic, a mixture of restlessness, hope, and business needs has led to an increase in travel-related searches over the month of April.

The search terms report is a valuable part of account management. You should be familiar with the report even if you're not involved in the day-to-day management.

Google Ads trademark issues can cause delays to your campaign. This article covers common trademark issues and steps you can take to fix them.

Google is not only tightening up existing policies but also rolling out new policies that affect multiple industries. Here are common reasons for ad disapprovals, steps to fix them, and what to do if your disapproval reason doesn’t fall in the common category.

Ongoing PPC search campaign analyses are crucial to improve performance and cut wasted spend. In this post, we’ll discuss 3 of the top analyses to run.