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Advanced PPC Strategies, Opinion
More people are traveling compared to prior months in 2020. One PPC expert discusses how to win market share, solidify bookings, and return to profitability. Read More »
Advanced PPC Strategies, Google Ads
In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival. Read More »
Ecommerce PPC, Google Shopping
There are many ways to proactively prevent Google Merchant Center suspension and options to navigate through if it does happen to your account. Read More »
Bing Ads, Google Ads
Despite the ongoing pandemic, a mixture of restlessness, hope, and business needs has led to an increase in travel-related searches over the month of April. Read More »
Account Structure, Basic PPC Strategies
The search terms report is a valuable part of account management. You should be familiar with the report even if you're not involved in the day-to-day management. Read More »
Display, Google Ads
Google Ads trademark issues can cause delays to your campaign. This article covers common trademark issues and steps you can take to fix them. Read More »
Ad Copy Testing, Ad Settings
Google is not only tightening up existing policies but also rolling out new policies that affect multiple industries. Here are common reasons for ad disapprovals, steps to fix them, and what to do if your disapproval reason doesn’t fall in the common category. Read More »
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