Connor Regan

Paid Media Strategist at Brainlabs

Lessons Learned in Automated Bidding for PPC

Automated bidding is here to stay. From a high-level, how should you prepare for your next test? One strategist shares his high-level thoughts on the issue.

Running Smart Shopping Alongside Regular Shopping [Test Results]

One Paid Media Strategist discusses a Google Smart Shopping test and the results of running smart shopping campaigns alongside regular shopping campaigns.

Early LinkedIn Conversation Ads Results

This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type.

PPC RSAs: Do They Live Up to The Hype?

Do responsive search ads (RSAs) live up to the expectations set for them when Google initially rolled them out in early 2018?

PPC Audiences: What Are They and How Does Google Determine Them?

Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.

YouTube For Action Leads Form Ads: Early PPC Results

Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you!

The Case for PPC Scripts

Have you been thinking about scripts and PPC recently but have been too intimidated by the coding aspect of scripts? Have no fear, PPCHero is here to help!