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Uncategorized
Automated bidding is here to stay. From a high-level, how should you prepare for your next test? One strategist shares his high-level thoughts on the issue. Read More »
Google Shopping, Shopping/eCommerce
One Paid Media Strategist discusses a Google Smart Shopping test and the results of running smart shopping campaigns alongside regular shopping campaigns. Read More »
Linked In, LinkedIn
This post discusses the new ad type for LinkedIn, Conversation Ads! It also includes a brief update on early test results from testing this new ad type. Read More »
Ad Copy Testing, Search
Do responsive search ads (RSAs) live up to the expectations set for them when Google initially rolled them out in early 2018? Read More »
Audience Targeting, PPC Theory
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences. Read More »
Search, YouTube
Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you! Read More »
Scripts, Search
Have you been thinking about scripts and PPC recently but have been too intimidated by the coding aspect of scripts? Have no fear, PPCHero is here to help! Read More »
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