Explore a few ways to be proactive in bringing new insights and ideas to your PPC accounts.
Continue Reading Could Another Digital Agency Easily Steal Your Clients?
Become A PPC Sleuth – Fun Ways To Gain Competitor Insights
Explore ways to gain PPC insights as to where your competitors are and aren't advertising to remain competitive across multiple channels.
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I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
Explore insights from testing the Facebook campaign budget optimization tool for 30 days.
Continue Reading I used the Budget Optimizer in Facebook for 30 Days, here’s what happened…
Expectations & Marketing Ideas for PPC Clients with Drift
Interested in moving away from standard website lead gen forms to using Drift? Explore the expectations as well as a few marketing ideas!
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Automated Bidding Strategies By The Numbers
Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that strategy off the ground.
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Becoming Allies With The Sales Team: A Lead Gen Solution
Collaborating with your client’s sales team can provide a treasure trove of insights. Explore how PPC tactics are utilized to help shorten the sales cycle and improve close rates!
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Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
Read a success story about a lead generation account where there was a need to strategically integrate optimizations that promoted one type of PPC conversion over the other.
Continue Reading Not All PPC Conversions Are Created Equally – A Lead Gen Success Story
Display Advertising for Lead Generation: One Approach
Explore how the layered targeting approach can be used in display advertising to increase brand awareness and grow top of funnel conversions.
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New Features In Bing Ads To Get Excited About
Explore a number of new features available in Bing Ads including: more automated bidding options, importing approved product offers from Google to Bing and more!
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5 Simple Steps To Build & Maintain Rapport With Clients
Explore how to create beneficial relationships with your clients that go beyond your services as a vendor.
Continue Reading 5 Simple Steps To Build & Maintain Rapport With Clients
Ad Experiments You Can Start Running Today
Start exploring with drafts and experiments to get deeper insight about what could make your campaigns function at peak performance.
Be A Negative Nancy In Your Ad Accounts
Get tips on how to use negative indicators to improve ad performance and get on track to exceed your conversion and CPA goals!
