Diane Anselmo

Associate Director of Services at Hanapin Marketing

With over 11 years experience in the PPC industry, Diane Anselmo is a seasoned marketing professional who has had the unique opportunity to learn PPC as it was evolving as an industry. A Senior Account Manager at Hanapin Marketing, Diane has developed and managed PPC strategy, campaign creation and analysis, cultivating it to success.

3 Easy Landing Page Updates To Improve Quality Score

Making these easy adjustments to your PPC landing pages will positively impact quality score. A better quality score means lower CPCs!

How To Make Gmail Ads More Effective - Tips And Strategies For Success

Get tips on how Gmail ads can be an effective way to interact with a targeted audience beyond traditional search efforts.

Why You Need To Diversify Your PPC Marketing Mix

Get tips on how to diversify your PPC marketing mix and safeguard your account from unexpected shifts in the marketplace!

My 5 PPC Account Manager New Year's Resolutions

Check out Diane's top 5 resolutions she hopes to accomplish as a PPC manager in 2017 and see if you share any of them.

How To Think Straight When Your PPC Account Is Going Sideways

Learn the good starting points when troubleshooting a PPC account that suddenly went off the rails.

How To Leverage PPC For Your B2B Accounts

We'll explore PPC marketing to B2B audiences and discover how we can leverage PPC to reach our goals.

How Should You Formulate Your PPC Strategy?

Having a defined strategy can help both the account manager and the client understand the direction the account is headed and the steps being taken to get there.