Diane Chelius

Account Manager at Hanapin Marketing

Account Manager at Hanapin Marketing. Learner of all things PPC and knits furiously.

4 Tips on Generating Leads for SaaS Clients

SaaS clients have a stereotype of moving really fast and want quick results. Here are 4 of my top tips on how to generate paid search leads through AdWords.

Why My PPC Clients Use Call Tracking

Call tracking can do more than just track calls. Explore how to leverage additional data to help make your PPC campaigns more effective.

How To Audit a Low Performing AdWords Account

Is your PPC account underperforming? Get tips on how to keep plugging away with the right steps to get the account healthy again.

How to Jump Start Your PPC Account for Next Year

Time to audit your accounts to prepare for the new year. We are going to discuss housekeeping tips to help your account get a jump start in January.

How to work with Sensitive Data Accounts

Looking to grow a PPC account that deals with sensitive data? Here are a few ways you can still win the auction without audience targeting!

Demystifying Average Position in AdWords

Get a better understanding of average position and how to breakdown data to determine what is the best position for your ads.

How to Deliver PPC Data with Confidence

Get 3 tips on how to deliver PPC data with confidence during a client call, a strategy pitch, or when presenting at a conference!