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@DianeChelius

Diane Chelius

Account Manager at Hanapin Marketing

Account Manager at Hanapin Marketing. Learner of all things PPC and knits furiously.

Reduce Ad Copy Mistakes With Ad Content Calendars

By creating a content calendar to improve coordination with internal teams, you will improve the effectiveness of PPC campaigns.

Paving Our Way Towards Automated Bidding

Find ways to utilize automation bidding when your current account structure could be holding you back from successful tests.

A Deep Dive Into Advanced Pivot Tables for PPC

A deep dive into how to look at audiences, ad copy, and data over time through quick and easy Excel pivot tables.

How to Pivot Paid Search Data in Excel

Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.

Paid Search Audience Testing: Zero Cost Testing

By layering on different audiences types within Google Ads, you gain valuable knowledge for free.

How to Prepare Client Contact Changes

Here are four ways on how you can make a seamless transition for your account and help your new contact fit into their role with ease.

Multi-Brand Strategy for Education: Google Ads

Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share.