Diane Chelius

Account Manager at Hanapin Marketing

Account Manager at Hanapin Marketing. Learner of all things PPC and knits furiously.

Multi-Brand Strategy for Education: Google Ads

Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share.

Paid Search Competitor Strategy – A Negative Keyword Twist

Learn how we developed our competitor strategy by creating a safe space for a competitor search campaign and here’s a hint, it involves a lot of negatives!

Ways to Reduce PPC Spend Without Turning Out the Lights

Explore a few ways to take action in your account to reduce PPC spend without having to turn out the lights on your campaigns!

Google Quality Score – Should You Optimize for This Metric?

Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.

How to Utilize Different Match Types in Paid Search

By knowing how the different type of keywords work and how to utilize these match types, you will be able to reduce unwanted clicks and wasted spend.

How to Project Budgets for PPC Accounts with Sporadic Spend

If paid spend has been sporadic, a budget projection may feel impossible, but don’t fear because we have this 4-step resource to help you!

4 Tips on Generating Leads for SaaS Clients

SaaS clients have a stereotype of moving really fast and want quick results. Here are 4 of my top tips on how to generate paid search leads through AdWords.