Diane Chelius

Account Manager at Hanapin Marketing

Account Manager at Hanapin Marketing. Learner of all things PPC and knits furiously.

How to Pivot Paid Search Data in Excel

Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals.

Paid Search Audience Testing: Zero Cost Testing

By layering on different audiences types within Google Ads, you gain valuable knowledge for free.

How to Prepare Client Contact Changes

Here are four ways on how you can make a seamless transition for your account and help your new contact fit into their role with ease.

Multi-Brand Strategy for Education: Google Ads

Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share.

Paid Search Competitor Strategy – A Negative Keyword Twist

Learn how we developed our competitor strategy by creating a safe space for a competitor search campaign and here’s a hint, it involves a lot of negatives!

Ways to Reduce PPC Spend Without Turning Out the Lights

Explore a few ways to take action in your account to reduce PPC spend without having to turn out the lights on your campaigns!

Google Quality Score – Should You Optimize for This Metric?

Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.