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Ad Copy Testing, Ad Texts
By creating a content calendar to improve coordination with internal teams, you will improve the effectiveness of PPC campaigns. Read More »
Account Structure, Bid/Budget Management
Find ways to utilize automation bidding when your current account structure could be holding you back from successful tests. Read More »
ABM, cookies
A deep dive into how to look at audiences, ad copy, and data over time through quick and easy Excel pivot tables. Read More »
Excel, Pivot Tables
Create Pivot tables to analyze how campaigns are performing across different marketing platforms, campaign type, and client-specific goals. Read More »
Audience Targeting, Google Ads
By layering on different audiences types within Google Ads, you gain valuable knowledge for free. Read More »
Opinion
Here are four ways on how you can make a seamless transition for your account and help your new contact fit into their role with ease. Read More »
Advanced PPC Strategies, Google Ads
Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share. Read More »
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