Emma Smith

Previously a Paid Media Specialist at Brainlabs

PPC Account Transitions: 4 Parts Of A Smooth Handoff

Learn how to make PPC account transitions effective and efficient, for your replacement, manager(s), and other stakeholders.

An Introduction To Landing Page Analysis

How can you be sure your landing pages are performing well? This blog will introduce 3 different ways to analyze landing page performance.

How To Eliminate Wasted PPC Spend

I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts.

Google Ads B2B Full-Funnel Strategy Outline

For any platform, having a full-funnel marketing strategy is ideal. In this post, I will cover how to implement a full-funnel B2B strategy in Google Ads.

2020 PPC Un-Resolutions: What Not to Do in the New Year

Keep your PPC accounts in good shape for 2020. Here are 5 common PPC mistakes to avoid.

Negative Keywords: How to Use Them and Why They’re Important

Now that you have your basic PPC account set up and running, you will need to implement some negative keywords. If you aren't familiar with what those are or how to find them, you have come to the right place! In this blog, I cover...

How to Prepare For An Internal Client Transition

Internal client transitions can be stressful, but they don't have to be impossible. In this post, I explore the numerous things I have learned along the way that will make transitioning on or off a new account a smooth process!