Etgar Shpivak

Co-founder & CEO at Fixel

2020 Top 50 PPC Hero influencer, CEO and Co-founder of Fixel, a Logiq company ($LGIQ). Etgar has over 18 years of experience as a practitioner, managing multi-million campaigns worldwide, a speaker in the largest digital marketing conference in Israel, co-author of a best-seller book on digital marketing, and a lecturer in the leading universities and colleges in Israel.

Facebook, Mobile

Optimizing Facebook Creatives for iOS 14

Apple's new privacy settings are likely to put a dent in Facebook’s mobile advertising and impact the advertisers who rely on their ads for marketing. Read More »

Facebook, Social

The Complete Checklist for Managing Campaigns on Facebook That Will Solve M...

Using this checklist will solve over 90% of the common problems in Facebook campaigns and optimize them for success. Read More »

Facebook, Industry News

What Advertisers Need to Know About Apple's & Facebook's Changes

This post will walk through what Facebook & Apple are quarreling about, why you should care, and what can you do to keep your campaigns performing well. Read More »

Analytics, Attribution Modeling

Does Facebook post engagement drive sales?

Test the impact of engagement on conversions. This framework aims to break the data silos, help to analyze cross-platform engagement and cross-device tracking. Read More »

Analytics, Facebook

Make Facebook Ads Even Better With Google

Facebook Ads is one of the best channels for driving quality traffic to websites. It has great ad products and an amazing targeting platform. Read More »

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