Frederick Vallaeys

CEO, Optmyzr

Frederick Vallaeys is a Google Insider who worked on developing AdWords from 2002 to 2012. He served as Google's AdWords Evangelist, was on the founding team that created AdWords Editor, and was a member of the Quality Score team for 7 years. Today he is a cofounder and CEO of Optmyzr, a PPC tool company that streamlines managing AdWords and Bing Ads with One-Click Optimizations™, Enhanced Scripts™ for AdWords, and PPC reporting.

A Script For Identifying Ad Groups That Lack Sitelink Impressions

Behold an AdWords Script that generates a quick report to help identify opportunities with ad extensions.

These AdWords Scripts Will Help Manage Shopping Ads

Find duplicate targets, check product group structure, set CPA based bids and automatically download shopping reports with these free AdWords Scripts.

The AdWords Script To Create Ads In Bulk

Learn about the script that makes sure all ad groups have enough experiments running, and can also be used to create new ads across many ad groups in bulk.

View The AdWords Script That Alerts You When Your Account Is Down

Automation can send a stream of alerts whereas custom automation can send alerts at the right time based upon factors account managers know about accounts.

Advanced AdWords Budget Script

Set AdWords budgets for accounts, ad groups, keywords, and ads. Maintain budget periods of days, weeks, or months. Never spend more than you intended.

AdWords Redefines “Conversions” - Are You Still Tracking What You Thoug...

One of the main ways to ensure your PPC campaigns are meeting goals is use conversion data. Google hasn’t always made it easy because they report on many different flavors of “conversion” and they have changed the naming conventions and definitions a few times in...

How To Build Your Own Emergency Stop Button For AdWords

I'll show you the process of writing a script from scratch that pauses your AdWords account and my process for making the script more powerful and efficient.