Gianluca is the nerdly handsome founder of Booster Box, using his love for numbers and PPC to build Silicon Tuscany. In the age defined as BBB (Before Booster Box), he spent 6.5 years in Google across Dublin, NYC and London, managing online marketing for Google’s products in EMEA. He’s an Expert at the Observatory on the Online Platform Economy (EU Commission) and an advisor for CapitalG, Alphabet’s Independent Growth Fund. Gianluca has constantly been in the Top 25 Most Influential PPC Experts since 2018, ranking 2nd in 2019.