Jeff Baum

Group VP at Brainlabs

Jeff is a seasoned PPC advertising professional with Hanapin Marketing, the agency behind PPC Hero. He has a 13 year track record of success in digital advertising, and he has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Find him on Twitter @jeffbaum71 or on his Google+

PPC's Future: Machine Learning And How To Adapt To This New Dynamic

Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!

Interviewer Tips: Insights For Building A Strong PPC Team

Learn interviewing methods that help to better assess potential candidates'skill sets, which hopefully increases the chance of making better hiring decisions.

Is Everything OK? 3 Tips For Keeping Your PPC Accounts Healthy

Although performance may be good, do you know the true health of your PPC program? Learn three segmentation tips to truly gauge your account performance.

How To Leverage Micro-Moments To Drive Customers From Engagement To Convers...

Acquiring conversions requires an ongoing conversation that takes place across a series of moments. These moments are defined by Google as ‘micro-moments.’

How To Make A Good Account Manager Assignment

Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions.

Measuring Conversions Post Converted Clicks: Help For Lead Gen Advertisers

The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey.

How Micro Targeting And Micro Messaging Drives Your PPC Forward

In this post, we’ll discuss how to leverage PPC data on its most granular level to drive increased engagement and conversion rates.