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Advanced PPC Strategies, Automation
Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns! Read More »
Business of PPC, How To
Learn interviewing methods that help to better assess potential candidates'skill sets, which hopefully increases the chance of making better hiring decisions. Read More »
Advanced PPC Strategies, Basic PPC Strategies
Although performance may be good, do you know the true health of your PPC program? Learn three segmentation tips to truly gauge your account performance. Read More »
Advanced PPC Strategies, Business of PPC
Acquiring conversions requires an ongoing conversation that takes place across a series of moments. These moments are defined by Google as ‘micro-moments.’ Read More »
Business of PPC, Client Relations
Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions. Read More »
Advanced PPC Strategies, Attribution Modeling
The paid search industry has shifted away from strict adherence to a last click attribution model to more flexible models that consider the entire customer journey. Read More »
Ad Texts, Advanced PPC Strategies
In this post, we’ll discuss how to leverage PPC data on its most granular level to drive increased engagement and conversion rates. Read More »
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