PPC's Future: Machine Learning And How To Adapt To This New Dynamic
Get tips on how to take advantage of AdWords machine learning features and start leveraging the automation benefits for your paid search campaigns!
Jeff Baum
Director of Services at Hanapin Marketing
Jeff is a seasoned PPC advertising professional with Hanapin Marketing, the agency behind PPC Hero. He has a 13 year track record of success in digital advertising, and he has developed and implemented strategies to substantially grow revenue and profits for a variety of lead generation and e-commerce businesses. He has also been responsible and accountable for managing hundreds of thousands of dollars in PPC advertising spend per month. Find him on Twitter @jeffbaum71 or on his Google+
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Learn interviewing methods that help to better assess potential candidates'skill sets, which hopefully increases the chance of making better hiring decisions.
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How Micro Targeting And Micro Messaging Drives Your PPC Forward
In this post, we’ll discuss how to leverage PPC data on its most granular level to drive increased engagement and conversion rates.
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