How do you find the right mentor that can help change your career trajectory? Jeff Allen, President of Hanapin, gives his best tips on finding your mentor.
Continue Reading Finding a Mentor Who Can Alter Your Career Trajectory
Return on Ad Spend, An Unsung Metric
Why does Return on Ad Spend (ROAS) matter? ROAS is one of the easiest revenue based metrics to measure. It's a simple formula that gives you a holistic picture of your PPC account performance.
Knowing When It’s Time To Explore New PPC Engines
Read about my 4 favorite ways to determine if it’s time to accelerate your growth strategy by exploring new PPC engines.
Continue Reading Knowing When It’s Time To Explore New PPC Engines
Index Census And Trends Data For PPC Performance Insights
How do you explain performance swings without always blaming external factors when things are bad but taking all the credit when things are good? Read the answer to that question and more.
Continue Reading Index Census And Trends Data For PPC Performance Insights
Determining The When And How Of Cross-Channel Budget Allocation
Learn when and how you can branch out your PPC spend from solely just Google into other channels.
Continue Reading Determining The When And How Of Cross-Channel Budget Allocation
Building A Team By Sharing The Good
Jeff Allen's email to Hanapin is the result of wanting to change up his mood after feeling bummed out by losing a couple folks who were great teammates.
Tough Decisions Vs. Decisions With Tough Outcomes
The discussion about making tough decisions is, I believe, misguided because it focuses on the wrong type of difficult decisions.
Continue Reading Tough Decisions Vs. Decisions With Tough Outcomes
The 3i’s Of Real, Sustainable Improvement
Goals grow, strategies change, engines constantly “improve” their platforms, etc. It requires a type of patient urgency that few have.
Using Auction Competitors To Tell a Business Story
There are common questions that Jeff Allen hears from prospects and executives. The frustration is palatable and the solution is simple. Find out more.
Continue Reading Using Auction Competitors To Tell a Business Story
Scaling Yourself By Simplifying Your Ideas
Find out what one lesson Jeff Allen learned in his first year as President of Hanapin Marketing that he uses almost every day.
When PPC Help Never Comes
PPC help is hard to find and often times there’s not one easy answer for solving what ails you. Here’s a process for walking through an issue.
Why We Ignore Net Gains In PPC
Many reports ignore net gains by presenting data in some variation of the format: This table does a decent job of showing performance (of course there would be more metrics like CPC and conversion rate) but it doesn’t make it...
