Jeff has been in Internet marketing for over a decade, a surprisingly rare feat. In his current role as President at Hanapin Marketing, Jeff serves as a contributor to PPC Hero, while working to deconstruct the company vision and BHAG into the day-to-day activities that will help continue near 100% year-over-year growth. Jeff is also a frequent speaker on PPC and digital advertising strategy. Catch him at SES, HeroConf, SMX, Acquisio User Summit, Search Insider Summit and OMCap. Lastly, and maybe most important, Jeff enjoys a fine single-malt scotch or craft beer (preferably an IPA).