Jeff Allen

President at Hanapin Marketing

Jeff has been in Internet marketing for over a decade, a surprisingly rare feat. In his current role as President at Hanapin Marketing, Jeff serves as a contributor to PPC Hero, while working to deconstruct the company vision and BHAG into the day-to-day activities that will help continue near 100% year-over-year growth. Jeff is also a frequent speaker on PPC and digital advertising strategy. Catch him at SES, HeroConf, SMX, Acquisio User Summit, Search Insider Summit and OMCap. Lastly, and maybe most important, Jeff enjoys a fine single-malt scotch or craft beer (preferably an IPA).

Return on Ad Spend, An Unsung Metric

Why does Return on Ad Spend (ROAS) matter? ROAS is one of the easiest revenue based metrics to measure. It's a simple formula that gives you a holistic picture of your PPC account performance.

Knowing When It’s Time To Explore New PPC Engines

Read about my 4 favorite ways to determine if it’s time to accelerate your growth strategy by exploring new PPC engines.

Index Census And Trends Data For PPC Performance Insights

How do you explain performance swings without always blaming external factors when things are bad but taking all the credit when things are good? Read the answer to that question and more.

Determining The When And How Of Cross-Channel Budget Allocation

Learn when and how you can branch out your PPC spend from solely just Google into other channels.

Building A Team By Sharing The Good

Jeff Allen's email to Hanapin is the result of wanting to change up his mood after feeling bummed out by losing a couple folks who were great teammates.

Tough Decisions Vs. Decisions With Tough Outcomes

The discussion about making tough decisions is, I believe, misguided because it focuses on the wrong type of difficult decisions.

The 3i’s Of Real, Sustainable Improvement

Goals grow, strategies change, engines constantly “improve” their platforms, etc. It requires a type of patient urgency that few have.