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Advanced PPC Strategies, Events
LinkedIn Events is an elegant solution to driving registrants to online events. Learn a LinkedIn Event strategy that will set your audience’s interest ablaze! Read More »
Big Data, Reporting / Conversion Tracking
Data management for reporting is time-consuming, so the right tools are key. One paid media strategist shares her enthusiasm for one of those tools, Funnel.io. Read More »
Advanced PPC Strategies, Basic PPC Strategies
This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan. Read More »
Ad Copy Testing, Conversion Rate Optimization
Striking the right balance between promotional and socially conscious messaging is a challenge right now. Here are tips to consider. Read More »
Display, Programmatic
Digital Marketing is ever-changing. New platforms, networks, and services pop up every month. Keep up-to-date with PPC Hero. Read More »
Apple Search Ads, Opinion
Apple Search Ads is essential to my app marketing, but it has a few quirks. In this article, I'll walk you through a few thoughts and tips for progress. Read More »
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