This article outlines the process to attribute Adobe’s post-click data to Google’s pre-click data for optimizing audience bid adjustments.
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Jack Pendergast
How To Set Up Time Of Day Bid Adjustments
One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.
How Will Google Ads Limiting Search Terms Affect Account Managers?
One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update.
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Sustaining Client Relationships When Marketing Budgets Are Low [3 Tips]
Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.
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TikTok Advertising: Should You Test It?
TikTok is the newest and one of the most popular social platforms right now, especially with many people having extra time, and are looking to be entertained.
Amazon & Google: Affects Of COVID-19 On Digital Marketing
We are in unprecedented times where the only thing we can expect is uncertainty. This is equally true within the digital marketing landscape for the time being.
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2020 Amazon Advertising Updates You Need To Know About
Amazon is making changes across the entire platform. Here’s a round-up for what to be aware of and how these changes will affect your account.
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