Jack Pendergast

One PPC expert discusses how to set up time of day bid modifiers for Google Ads and reveals the results from his latest time of day modifier test.

One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update.

Here are 3 tips to sustain the relationship between an account manager and a client when paid media marketing budgets are low.

TikTok is the newest and one of the most popular social platforms right now, especially with many people having extra time, and are looking to be entertained.

We are in unprecedented times where the only thing we can expect is uncertainty. This is equally true within the digital marketing landscape for the time being.

Amazon is making changes across the entire platform. Here’s a round-up for what to be aware of and how these changes will affect your account.