Kass Botts

Production Associate at Hanapin Marketing

Kass Botts fell in love with PPC when she joined Hanapin in March 2017. Always ready for excitement and change, her favorite thing about being a member of the Hanapin team is being an educator for the ever-evolving pay-per-click industry. When she's not at work, she enjoys making and studying independent film production, and hiking the beautiful Indiana woods of Brown County.

Best Practices for LinkedIn Sponsored InMail Campaigns

To reach an engaged audience in a professional setting, LinkedIn uses the format of a custom, personalized message directly in the user's inbox with Sponsored InMail.

How to Build an In-Platform Facebook Ads Funnel

Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.

Facebook Split Testing 101

Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.

Facebook Dynamic Creative Tool: A Breakdown and How-To Guide

Facebook's new Dynamic Creative tool uses automation to determine your most efficient creative variations. Say goodbye to tedious, manual A/B tests!

Pros and Cons of Top Social Media Advertising Platforms

Ready to allocate more of your PPC budget to social media advertising? Here is a list of the pros and cons of advertising on the four top social media platforms: Facebook, Instagram, LinkedIn, and Twitter.

Facebook Shutting Down Partner Categories: What These Changes Mean for Your...

Facebook announced that it will be fully deprecating its Partner Category targeting by October 2018. Let's take a look at what you need to know, and how to adjust your Facebook Ads targeting strategies in response.

How to Get the Most Out of Professional Conferences

In preparation for our upcoming Hero Conf Austin 2018, here is a list of ways I ensure I'm getting the most out of the professional events I attend.