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Industry News, Linked In
A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience. Read More »
Advanced PPC Strategies, Facebook
Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform. Read More »
Linked In, LinkedIn
To reach an engaged audience in a professional setting, LinkedIn uses the format of a custom, personalized message directly in the user's inbox with Sponsored InMail. Read More »
Case Studies, Facebook
Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all. Read More »
A/B Testing, Ad Copy Testing
Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results. Read More »
A/B Testing, Facebook
Facebook's new Dynamic Creative tool uses automation to determine your most efficient creative variations. Say goodbye to tedious, manual A/B tests! Read More »
Facebook, Getting Friendly with Social Ads
Ready to allocate more of your PPC budget to social media advertising? Here is a list of the pros and cons of advertising on the four top social media platforms: Facebook, Instagram, LinkedIn, and Twitter. Read More »
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