Kass Botts

Kass Botts fell in love with PPC when she joined Hanapin in March 2017. Always ready for excitement and change, her favorite thing about being a member of the Hanapin team is being an educator for the ever-evolving pay-per-click industry. When she's not at work, she enjoys making and studying independent film production, and hiking the beautiful Indiana woods of Brown County.

New from LinkedIn: 2018 Year In Review

February 12, 2019 By Kass Botts

A list of the notable changes to LinkedIn Ads in 2018: new features, new creative types, and a new Campaign Manager experience.

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How to Use Asset Placement Customization in Facebook

January 15, 2019 By Kass Botts

Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform.

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How to Build an In-Platform Facebook Ads Funnel

September 24, 2018 By Kass Botts

Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.

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Facebook Split Testing 101

July 3, 2018 By Kass Botts

Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.

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Facebook Dynamic Creative Tool: A Breakdown and How-To Guide

June 5, 2018 By Kass Botts

Facebook's new Dynamic Creative tool uses automation to determine your most efficient creative variations. Say goodbye to tedious, manual A/B tests!

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Pros and Cons of Top Social Media Advertising Platforms

May 2, 2018 By Kass Botts

Ready to allocate more of your PPC budget to social media advertising? Here is a list of the pros and cons of advertising on the four top social media platforms: Facebook, Instagram, LinkedIn, and Twitter.

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Facebook Shutting Down Partner Categories: What These Changes Mean for Your Targeting Strategies

April 11, 2018 By Kass Botts

Facebook announced that it will be fully deprecating its Partner Category targeting by October 2018. Let's take a look at what you need to know, and how to adjust your Facebook Ads targeting strategies in response.

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How to Get the Most Out of Professional Conferences

March 20, 2018 By Kass Botts

In preparation for our upcoming Hero Conf Austin 2018, here is a list of ways I ensure I'm getting the most out of the professional events I attend.

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Roadmap for a Solid B2B Facebook Advertising Strategy

January 4, 2018 By Kass Botts

Is Facebook a good platform for B2B advertisers? Find out why we tell our clients "Yes!" and learn how to define a solid strategy tailored for your success.

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Your Guide to Getting Organized for PPC Success

December 14, 2017 By Kass Botts

Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.

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