Kevin Klein

Kevin is an Account Manager at Hanapin Marketing, utilizing backgrounds in music and statistical analysis of advanced sports metrics to approach PPC issues with a fresh perspective. His Conan O'Brien hair swoop is less pronounced these days.

A Few Words On Thought Leadership In Digital Marketing

October 7, 2016 By Kevin Klein

I’m immediately skeptical of a how-to-be-a-thought-leader checklist that doesn’t include thinking or leading. Read my thoughts regarding thought leadership.

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You’re Doing This One Thing Wrong In Digital Marketing

July 7, 2015 By Kevin Klein

Social media has provided businesses with fresh new marketing platforms. But more than the platform itself, it allows for businesses to connect with customers.

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One Huge PPC Mistake: Conflating Tactics With Strategy

June 23, 2015 By Kevin Klein

Paid search accounts aren’t just a tactic in a more encompassing marketing strategy, but rather, they deserve strategies of their own.

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One Way To Become A Remarketing Jedi: Use the Analytics Force

June 11, 2015 By Kevin Klein

We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire.

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One Excel Trick To Nail Your Budget Projections

May 26, 2015 By Kevin Klein

I’m going to show you one of my favorite ways to project your end-of-month spend, in a way that accounts for some (but not all) account variables, and most specifically, dayparting.

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The Greatest PPC Excel Function You’ve Never Heard Of

May 12, 2015 By Kevin Klein

Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights.

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Introducing a New Performance Metric: Keyword Total Weighted Value

April 29, 2015 By Kevin Klein

One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.

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3 Easy AdWords Reports You Might Not Be Using

April 13, 2015 By Kevin Klein

Check out these 3 simple reports you can pull from AdWords to improve bottom line performance.

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There’s No Such Thing as Best Practices

March 27, 2015 By Kevin Klein

In the digital marketing industry (and many other industries that aren’t the focus of this blog) there is something of a perverse fascination with the notion of “best practices.” Here’s the problem.

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One Surefire Way to Maximize a Limited by Budget Campaign

March 4, 2015 By Kevin Klein

It’s a painful thing, seeing those three orange-faced words smackdab in the middle of the AdWords Interface: Limited by budget.

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Forget Quick-Wins! Build Towards and Then Sustain Great Performance!

January 22, 2015 By Kevin Klein

In an industry where success is often defined by “quick wins” , it can be easy to forget that there’s another (more reliable) way to achieve performance growth.

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