Kevin Klein

Former PPC Hero

Kevin is an Account Manager at Hanapin Marketing, utilizing backgrounds in music and statistical analysis of advanced sports metrics to approach PPC issues with a fresh perspective. His Conan O'Brien hair swoop is less pronounced these days.

A Few Words On Thought Leadership In Digital Marketing

I’m immediately skeptical of a how-to-be-a-thought-leader checklist that doesn’t include thinking or leading. Read my thoughts regarding thought leadership.

You’re Doing This One Thing Wrong In Digital Marketing

Social media has provided businesses with fresh new marketing platforms. But more than the platform itself, it allows for businesses to connect with customers.

One Huge PPC Mistake: Conflating Tactics With Strategy

Paid search accounts aren’t just a tactic in a more encompassing marketing strategy, but rather, they deserve strategies of their own.

One Way To Become A Remarketing Jedi: Use the Analytics Force

We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire.

One Excel Trick To Nail Your Budget Projections

I’m going to show you one of my favorite ways to project your end-of-month spend, in a way that accounts for some (but not all) account variables, and most specifically, dayparting.

The Greatest PPC Excel Function You've Never Heard Of

Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights.

Introducing a New Performance Metric: Keyword Total Weighted Value

One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there.