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Opinion, PPC Theory
I’m immediately skeptical of a how-to-be-a-thought-leader checklist that doesn’t include thinking or leading. Read my thoughts regarding thought leadership. Read More »
Facebook, Our Position
Social media has provided businesses with fresh new marketing platforms. But more than the platform itself, it allows for businesses to connect with customers. Read More »
Our Position, PPC Opinion
Paid search accounts aren’t just a tactic in a more encompassing marketing strategy, but rather, they deserve strategies of their own. Read More »
Advanced PPC Strategies, Analytics
We're going to remarket with an approach easily compared to the way in which Luke Skywalker approaches the systematic demise of the Empire. Read More »
Advanced PPC Strategies, Excel
I’m going to show you one of my favorite ways to project your end-of-month spend, in a way that accounts for some (but not all) account variables, and most specifically, dayparting. Read More »
Bing, Bing Ads
Just because correlation doesn’t imply causation does not mean it can’t lead to action or insights. Read More »
Advanced PPC Strategies, Attribution Modeling
One of the biggest mistakes a paid search professional is operate under the auspices that the data available to them in their various interfaces— AdWords, Analytics, etc— is the only data out there. Read More »
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