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Conversion Rate Optimization, Mobile
Google updated their Test My Site tool to include custom recommendations for mobile sites. Read more to find how this tool can improve your mobile performance. Read More »
Google Ads, Keywords
Deciding whether or not you should segment campaigns by match type can be daunting. Get tips on when it's worth segmenting your account and what results can be expected once you gain control over spend per targeted match type! Read More »
Bid/Budget Management, Google Ads
Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics! Read More »
Case Studies, Facebook
Explore several takeaways and initial best practices for what to do and what not to do when utilizing Facebook's campaign budget optimization feature. Read More »
Conversion Tracking, Google Ads
Explore how to link and import app downloads and in-app events in Google Ads through third-party app analytics providers. Read More »
Google Ads, Google Ads Updates
Need to create a new conversion action or update conversion tagging? The AdWords global site tag implementation guide is here to help! Read More »
Advanced PPC Strategies, How To
Looking for remarketing alternatives to AdWords, DoubleClick, AdRoll or Criteo? Consider the SteelHouse Advertising Suite! Read More »
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