Kelsey Hadaller

Senior Account Manager at Hanapin Marketing

Kelsey Hadaller has a background in digital marketing for non-profit arts organizations. She joined the Hanapin Marketing Services team as a Production Associate focusing on ecommerce accounts and is now a Senior Account Manager.

Utilizing Google’s Test My Site Tool to Improve Mobile Performance

Google updated their Test My Site tool to include custom recommendations for mobile sites. Read more to find how this tool can improve your mobile performance.

How We Increased Conversion Rate by 24% Through Campaign Match Type Segment...

Deciding whether or not you should segment campaigns by match type can be daunting. Get tips on when it's worth segmenting your account and what results can be expected once you gain control over spend per targeted match type!

Google’s New Ad Position Metrics: Rethinking Average Position

Average Position shouldn't be your go to metric to measure ad placement. Find out how to better adjust bids with Google's new metrics!

How to Best Use Facebook's Campaign Budget Optimization Feature

Explore several takeaways and initial best practices for what to do and what not to do when utilizing Facebook's campaign budget optimization feature.

Tracking UAC Performance Through Third-Party App Analytics

Explore how to link and import app downloads and in-app events in Google Ads through third-party app analytics providers.

AdWords Global Site Tag Implementation Guide

Need to create a new conversion action or update conversion tagging? The AdWords global site tag implementation guide is here to help!

A Guide to Remarketing in the SteelHouse Advertising Suite

Looking for remarketing alternatives to AdWords, DoubleClick, AdRoll or Criteo? Consider the SteelHouse Advertising Suite!