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Google Ads Updates
Google is retiring Target CPA and Target ROAS bidding strategies, instead layering a tCPA and tROAS threshold with Maximize Conversions and Maximize Conversions Value respectively. Read More »
ABM, Ad Campaigns
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Read More »
Analytics, Google Ads
Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics. Read More »
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