Kirk Williams

Owner of ZATO

Kirk is the owner of ZATO, a PPC Marketing agency and has been working specifically in Paid Search since 2010. He has guest-blogged on PPC Hero, KlientBoost, and the Bing Ads blog. In 2015 Kirk was named 1 of the Top 5 Rising Stars of PPC by PPC Hero and 1 of the 30 Best PPC Experts to Follow by White Shark Media. If you follow him on twitter, you know he likes to make dumb PPC memes. During his off moments, Kirk enjoys reading, spending time with his family and church, flyfishing, hiking in the mountains, or watching anything by J.J. Abrams (aliens = awesome).

You may be a potential nightmare PPC client if...

If you sell PPC services or are looking for a new PPC agency, here are 8 partnership-killing statements to be wary of.

Attribution is Awesome! Here’s Why It's Terrible

Understanding attribution well is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry.

Reflections Of A PPCer At The End Of The World...Errr, 2016

I will personally look back on 2016 with some serious mixed emotions. Read on for my thoughts on PPC and Digital Marketing as well as a look toward 2017.

Shopping Ads Confession: I Think Custom Labels Are Overrated

I rarely use custom labels in Shopping ads. Find out why!

The Beginner's Guide To A Full PPC Account Setup For SMB Ecommerce Clients

I'd like to present the way that I order and work on setting up an SMB Ecommerce account. My hope is to create a template of sorts for you to reference.

It's Time For PPC To Stop Ignoring Client Management

The purpose of this post is to draw our attention to a dangerous shift and call the PPC community back to a more balanced view of our beloved industry.

5 Things I Learned About International PPC From HeroConf London

I'd like to share 5 takeaways I learned about International PPC during Hero Conf in London.