Kirk is the owner of ZATO, a PPC Marketing agency and has been working specifically in Paid Search since 2010. He has guest-blogged on PPC Hero, KlientBoost, and the Bing Ads blog. In 2015 Kirk was named 1 of the Top 5 Rising Stars of PPC by PPC Hero and 1 of the 30 Best PPC Experts to Follow by White Shark Media. If you follow him on twitter, you know he likes to make dumb PPC memes. During his off moments, Kirk enjoys reading, spending time with his family and church, flyfishing, hiking in the mountains, or watching anything by J.J. Abrams (aliens = awesome).