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Display, Google Ads
The difference between Native and Display ads can be difficult to understand or see. Here's how Native Ads are different from Display ads and how they perform. Read More »
ABM, Ad Campaigns
One paid media strategist discusses her LinkedIn targeting test within Microsoft Ads and the results from targeting companies specifically. Read More »
Google Ads, Reporting / Conversion Tracking
Create projections that are accurate and feel confident in presenting them to decision makers with these 5 tips. Read More »
Bid/Budget Management, Search
Review your current bidding strategy options in Google Ads and how best to use each method. Read More »
Facebook, Google Ads
In this monthly post, we bring you the latest news and changes from all of the major ad platforms. Google, Bing, Facebook, Youtube, LinkedIn, and more. Read More »
Ad Copy Testing, Bid/Budget Management
Brainlab's Jeff Baum and Maris Rutkis took to the screen to answer marketers' questions on PPC and COVID-19. Here is a closer look at what marketers are asking and what the experts had to say. Read More »
Bing Shopping, Google Shopping
A look at current and expected trends in PPC amidst the global virus outbreak. Read More »
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