Lauren Rosner

Sr. Project Manager at Hanapin Marketing

Lauren joined Hanapin Marketing and the PPC Industry in 2013. Now, as a Sr. Project Manager she works on large enterprise accounts, creative testing, team structure and processes, and PPC training.

First Page Search Bids: Should You Go All In?

In this post, I’ll walk you through my way of projecting impact of keywords buried at the bottom of the deck and how to evaluate if the financial risk is worth getting them to see the light again.

How We Train PPC Experts

Explore Hanapin’s newest approach to training through all stages of development.

Moving Pieces: Thinking About PPC Strategy

Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond?

3 Methods for Training PPC Teams

The PPC industry is vast and complex. Staying up to date with the latest strategies is key. In this post, I'll explore 3 ways Hanapin keeps our team engaged in learning PPC and how you can apply the same methods to your teams.

Life After A/B Ad Testing: A Retrospective

What have you been doing in the post-A/B testing world? In this post, I'll talk through how I have been managing and give a few tips on how to reduce the mental stress of writing new copy.

4 Ways to Combat PPC Ad Fatigue

Discover 4 strategies to keep your audience engaged. Ad fatigue is a real thing. It is easy to ignore advertisements and there are more and more tools that allow you to do just that. Don't let your brand become part of the background noise.

5 Things to Make You Better at PPC Marketing

We are all just out in the PPC World trying to be the best we can be. Here are five things you can do today to be better PPC Heroes tomorrow.