Lauren Rosner

Sr. Project Manager at Hanapin Marketing

Lauren joined Hanapin Marketing and the PPC Industry in 2013. Now, as a Sr. Project Manager she works on large enterprise accounts, creative testing, team structure and processes, and PPC training.

How To Write Excellent RSAs

Google has been telling us for a bit now that Responsive Search Ads are all the rage and we should be running these across the board. Not everyone is so sure of the performance Google claims they have. I have a success story I'd like...

Heroes Don't Work Alone: Why Agencies and In-House Teams Need Each Other

First Page Search Bids: Should You Go All In?

In this post, I’ll walk you through my way of projecting impact of keywords buried at the bottom of the deck and how to evaluate if the financial risk is worth getting them to see the light again.

How We Train PPC Experts

Explore Hanapin’s newest approach to training through all stages of development.

Moving Pieces: Thinking About PPC Strategy

Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond?

3 Methods for Training PPC Teams

The PPC industry is vast and complex. Staying up to date with the latest strategies is key. In this post, I'll explore 3 ways Hanapin keeps our team engaged in learning PPC and how you can apply the same methods to your teams.

Life After A/B Ad Testing: A Retrospective

What have you been doing in the post-A/B testing world? In this post, I'll talk through how I have been managing and give a few tips on how to reduce the mental stress of writing new copy.