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Automation, Opinion
The manual methods that work are the exception, not the rule. Repeat that to yourself every time you think you are outsmarting the system. Educate yourself, experiment, and stay excited. Can you imagine working in an industry that doesn’t change and adapt? Read More »
How To, Reporting / Conversion Tracking
When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. But how can we connect the PPC data to... Read More »
Google Ads, Industry News
Last week, Google Ads announced an important change for exclusion categories: "Games" content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018. Read More »
Google Ads, How To
Google has been telling us for a bit now that Responsive Search Ads are all the rage and we should be running these across the board. Not everyone is so sure of the performance Google claims they have. I have a success story I'd like... Read More »
How To
In this post, I’ll walk you through my way of projecting impact of keywords buried at the bottom of the deck and how to evaluate if the financial risk is worth getting them to see the light again. Read More »
How To, Training
Explore Hanapin’s newest approach to training through all stages of development. Read More »
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