Lara Lowery

Account Manager at Hanapin Marketing

Lara is currently an Account Manager at Hanapin Marketing. Her experience ranges from B2B to B2C, ecommerce, lead gen, and complex multi-brand accounts. She is customer-obsessed and focused on growing client’s marketing efforts across all digital platforms. She is determined to spread the importance of digital as an integral part of any business’s overall marketing strategy. Apart from being customer-obsessed, Lara is obsessed with learning new things, seeing new places, being outside, sugary sweets, and music.

Stranger Things for Digital Marketing

Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior.

Top Ways To Improve B2B PPC Performance

If you're struggling in producing the right results for your B2B client, try some of these steps to improve performance. Show how much you understand your client’s business and be consultative about how these digital strategies can grow their overall marketing efforts.

70/20/10 PPC Budgeting

Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed.

Diagnose High CPL In PPC Search

There are multiple ways of diagnosing a high CPL, however, these are a few quick and relatively easy ways to figure out why your costs are rising.

PPC Client Account Revenue Pressures

When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop me from wanting to do...

Juggling B2B & B2C: C Where You Need to B

B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.

Facebook Ads Manager: Updates Wish List

Struggling with navigating the new Facebook ads manager set up? Check out a list that Lara would like to see updated in the new ads manager!