Lara Lowery

Account Manager at Hanapin Marketing

Quick Tips to Earning Trust When Onboarding a New Client

In observing onboarding, I have found a few helpful hints that will help account managers to gain their client’s trust early.

[Re]Evaluating & [Re]Structuring

Explore a few things to look out for when restructuring a campaign to ensure that it is running properly and funds are being allocated efficiently.

When Target CPA Isn’t Hitting Your Target

One smart bidding strategy to dive into is Target CPA and how, if a campaign is being held back by budget, this automation can actually take a toll on your performance rather than improve it.

Tips & Tricks for AdWords Grant Accounts

Daily management is required for grant accounts because of the limited options for keyword bids and what keywords can be used.

Hit The Facebook Ad On The Head Every Time

Making Facebook ad targeting simple is laying out a plan for each campaign. Each dollar you put into your campaigns needs to have a purpose.

Why Digital Marketing: Traditions Aren’t Always the Best

Explore how digital marketing can take your business goals to the next level and start expanding into new markets.

Searching for Lost Impression Share

Losing impression share due to rank requires a little more digging to understand why. Take the time to analyze these 4 critical areas!