B2B Paid Strategy: In It for the Long Run
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform.
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Lara Lowery
Senior Account Manager at Hanapin Marketing
Lara is currently an Account Manager at Hanapin Marketing. Her experience ranges from B2B to B2C, ecommerce, lead gen, and complex multi-brand accounts. She is customer-obsessed and focused on growing client’s marketing efforts across all digital platforms. She is determined to spread the importance of digital as an integral part of any business’s overall marketing strategy. Apart from being customer-obsessed, Lara is obsessed with learning new things, seeing new places, being outside, sugary sweets, and music.
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If you're struggling in producing the right results for your B2B client, try some of these steps to improve performance. Show how much you understand your client’s business and be consultative about how these digital strategies can grow their overall marketing efforts.
70/20/10 PPC Budgeting
Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed.
Diagnose High CPL In PPC Search
There are multiple ways of diagnosing a high CPL, however, these are a few quick and relatively easy ways to figure out why your costs are rising.
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