PPC Reset: Refresh Your Outlook on Your Accounts
With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your accounts and hit big goals in 2020.
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Lara Lowery
Senior Account Manager at Hanapin Marketing
Lara is currently an Account Manager at Hanapin Marketing. Her experience ranges from B2B to B2C, ecommerce, lead gen, and complex multi-brand accounts. She is customer-obsessed and focused on growing client’s marketing efforts across all digital platforms. She is determined to spread the importance of digital as an integral part of any business’s overall marketing strategy. Apart from being customer-obsessed, Lara is obsessed with learning new things, seeing new places, being outside, sugary sweets, and music.
Hero Conf London 2019 Speaker Recap: Milka Kramer
Key takeaways from Milka Kramer's captivating presentation, The Data-Driven Marketer’s Blueprint for Success.
Stranger Things for Digital Marketing
Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior.
Top Ways To Improve B2B PPC Performance
If you're struggling in producing the right results for your B2B client, try some of these steps to improve performance. Show how much you understand your client’s business and be consultative about how these digital strategies can grow their overall marketing efforts.
70/20/10 PPC Budgeting
Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed.
Diagnose High CPL In PPC Search
There are multiple ways of diagnosing a high CPL, however, these are a few quick and relatively easy ways to figure out why your costs are rising.
PPC Client Account Revenue Pressures
When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop me from wanting to do...
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