Lara Lowery

There are multiple ways of diagnosing a high CPL, however, these are a few quick and relatively easy ways to figure out why your costs are rising.

When I feel excessive pressure to drive revenue from PPC, I always step back. I quit taking things personally and realize that this is business, it’s just business. It’s cyclical, things fluctuate, and will be consistently changing. That doesn’t stop me from wanting to do...

B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.

Struggling with navigating the new Facebook ads manager set up? Check out a list that Lara would like to see updated in the new ads manager!

In observing onboarding, I have found a few helpful hints that will help account managers to gain their client’s trust early.

Explore a few things to look out for when restructuring a campaign to ensure that it is running properly and funds are being allocated efficiently.

One smart bidding strategy to dive into is Target CPA and how, if a campaign is being held back by budget, this automation can actually take a toll on your performance rather than improve it.