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How To, Tools
Learning a new platform is intimidating for even the most experienced digital marketer. Here are important need-to-knows for utilizing Adobe Media Optimizer. Read More »
Bid/Budget Management, Tools
COVID-19 has shown me that there are multiple ways to make PPC projections despite data anomalies. This post outlines 3 of those strategies. Read More »
Lead Gen, Multi-Channel Funnels
Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform. Read More »
Basic PPC Strategies, Client Relations
With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your accounts and hit big goals in 2020. Read More »
Attribution Modeling, Audience Targeting
Key takeaways from Milka Kramer's captivating presentation, The Data-Driven Marketer’s Blueprint for Success. Read More »
Attribution Modeling
Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior. Read More »
Basic PPC Strategies
If you're struggling in producing the right results for your B2B client, try some of these steps to improve performance. Show how much you understand your client’s business and be consultative about how these digital strategies can grow their overall marketing efforts. Read More »
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