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@lara_lowery31

Lara Lowery

Senior Account Manager at Hanapin Marketing

Lara is currently an Account Manager at Hanapin Marketing. Her experience ranges from B2B to B2C, ecommerce, lead gen, and complex multi-brand accounts. She is customer-obsessed and focused on growing client’s marketing efforts across all digital platforms. She is determined to spread the importance of digital as an integral part of any business’s overall marketing strategy. Apart from being customer-obsessed, Lara is obsessed with learning new things, seeing new places, being outside, sugary sweets, and music.

3 Forecasting Strategies For PPC Data Anomalies

COVID-19 has shown me that there are multiple ways to make PPC projections despite data anomalies. This post outlines 3 of those strategies.

B2B Paid Strategy: In It for the Long Run

Taking time to layout a year-long digital strategy for a B2B client paid off exceedingly well. See the process and break down of what we did by each platform.

PPC Reset: Refresh Your Outlook on Your Accounts

With a change in year, I encourage all paid media professionals to consider doing a PPC reset. Get a new outlook on your accounts and hit big goals in 2020.

Hero Conf London 2019 Speaker Recap: Milka Kramer

Key takeaways from Milka Kramer's captivating presentation, The Data-Driven Marketer’s Blueprint for Success.

Stranger Things for Digital Marketing

Tracking in-store visits as a conversion isn’t common among advertisers, but it’s growing. Many businesses are realizing how digital impacts users behavior.

Top Ways To Improve B2B PPC Performance

If you're struggling in producing the right results for your B2B client, try some of these steps to improve performance. Show how much you understand your client’s business and be consultative about how these digital strategies can grow their overall marketing efforts.

70/20/10 PPC Budgeting

Come to the table with a defined way to spend your clients money. Lay out tactics, set expectations, and define deliverables. Any client will be impressed.