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ABM, Ad Campaigns
The most critical mistake you can make in the new search world full of automation, such as smart bidding and responsive ads, is over-segmenting your campaigns. Read More »
App Advertising, Branding
Tech companies are implementing changes to respond to rising concerns around privacy. A new marketing landscape where branding cannot be ignored is on the rise. Read More »
Google Ads, Reporting / Conversion Tracking
Effective click-through rate (CTR) takes into account both paid search and organic traffic. Learn how to calculate effective CTR and why it's useful. Read More »
Ecommerce PPC, Shopping/eCommerce
One PPC expert shares an eCommerce campaign structure that helps advertisers hone in their advertising funnel and audience targeting for Google or Facebook Ads. Read More »
Opinion, PPC Opinion
Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC. Read More »
Ad Copy Testing, Search
This post covers three points you should never disregard when writing ad copy for paid media. These considerations are more important than small copy edits. Read More »
Bid/Budget Management, PPC KPIs
Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google. Read More »
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