Marc Enokou

Paid Media Specialist at Brainlabs

How To Calculate Effective Click-Thru Rate

Effective click-through rate (CTR) takes into account both paid search and organic traffic. Learn how to calculate effective CTR and why it's useful.

A New Campaign Structure for eCommerce Brands

One PPC expert shares an eCommerce campaign structure that helps advertisers hone in their advertising funnel and audience targeting for Google or Facebook Ads.

3 Areas Of Digital Advertising That Are STILL Problematic

Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC.

3 Ad Copy Considerations That Actually Make a Difference

This post covers three points you should never disregard when writing ad copy for paid media. These considerations are more important than small copy edits.

Click Share Vs Impression Share - Which One Should You Care About?

Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.