The most critical mistake you can make in the new search world full of automation, such as smart bidding and responsive ads, is over-segmenting your campaigns.
Continue Reading Search Advertising 2.0 is Here. Did You Adjust Yet?
Marc Enokou
Privacy Issues And The Return Of Branding
Tech companies are implementing changes to respond to rising concerns around privacy. A new marketing landscape where branding cannot be ignored is on the rise.
How To Calculate Effective Click-Thru Rate
Effective click-through rate (CTR) takes into account both paid search and organic traffic. Learn how to calculate effective CTR and why it's useful.
A New Campaign Structure for eCommerce Brands
One PPC expert shares an eCommerce campaign structure that helps advertisers hone in their advertising funnel and audience targeting for Google or Facebook Ads.
Continue Reading A New Campaign Structure for eCommerce Brands
3 Areas Of Digital Advertising That Are STILL Problematic
Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC.
Continue Reading 3 Areas Of Digital Advertising That Are STILL Problematic
3 Ad Copy Considerations That Actually Make a Difference
This post covers three points you should never disregard when writing ad copy for paid media. These considerations are more important than small copy edits.
Continue Reading 3 Ad Copy Considerations That Actually Make a Difference
Click Share Vs Impression Share – Which One Should You Care About?
Which one does Google care about more? How to use demographics to decrease cost, increase click share, and be rewarded by Google.
Continue Reading Click Share Vs Impression Share – Which One Should You Care About?
