Mark Ferree

Strong account performance can be overlooked if a client or key decision maker doesn’t understand how the individual tactics are tied to the larger strategy.

Microsoft and Verizon Media – formerly Oath – recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks.

Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.

LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.

Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences.

Google has been busy recently making several updates to the features and policies for AdWords.  Get the latest AdWords updates on the Add-On for Google Sheets, the Notes feature in the new UI, Account Deactivation, and linking to Google Optimize.

Responsive Search Ads allow Google to dynamically serve varying combinations of Headlines and Descriptions and optimize ad delivery based on the top-performing Headline and Description combinations.  These ads will appear in the same locations and will look like Expanded Text Ads, however Responsive Text Ads...