Mark Ferree

The mass integration of automation and AI in our daily work lives is upon us. It can be seen almost everywhere within Google, Facebook, Amazon, etc. Google is leading the charge with automated tools available anywhere from bidding, to ad creation, to audience targeting (some...

Bing Ads announced in early April 2019 they are releasing a new ad extension format - Action Extensions.  This new format is totally unique to Bing Ads allows advertisers to add a preset call-to action as an ad extension.

Strong account performance can be overlooked if a client or key decision maker doesn’t understand how the individual tactics are tied to the larger strategy.

Microsoft and Verizon Media – formerly Oath – recently announced a new partnership making Bing Ads the single global platform for all search advertising campaigns on the AOL and Yahoo networks.

Being an account manager means that you are constantly walking the balance between what is ideal and what is possible.

LinkedIn’s release of video ads gives advertisers an opportunity to test the informational power of video in a B2B focused environment.

Bing Ads recently released a new intent based audience targeting for search campaigns called in-market audiences.