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LinkedIn, News Updates
This blog covers the top 6 overlooked LinkedIn Ads changes including ad serving transparency, easier ad revisions, and better data collection. Read More »
Business of PPC, Client Relations
This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read. Read More »
Client Relations
Get pointers on crafting an actionable digital marketing meeting agenda with 2 templates you can use for your own future meetings. Read More »
Account Settings, Attribution Modeling
Align your marketing settings to report on true conversion sources through the use of conversion windows, platform attribution & the customer journey. Read More »
Interviews, PPC Advice
Starting a digital marketing job can be intimidating. Get exclusive tips from the 2018-2019 Hanapin Marketing "noobs" in this article to help you on your path. Read More »
Uncategorized
A laundry list of audience targeting options for search and social PPC to add to your next marketing campaign testing plans. Read More »
Ad Copy Testing, Google Ads
A lot of updates are hitting us at once between ad formats and the frustration of limited-data reports, but we’re all in this together. Let’s do this! Read More »
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