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Business of PPC, Intermediate PPC Strategies
One B2B paid media pro reflects on all of the important questions to ask your Sales and Marketing teams to drive alignment and improve paid media performance. Read More »
Conversion Tracking, Reporting / Conversion Tracking
For B2B advertisers who have set up offline conversion tracking and are not sure what to do next, this blog explains how to optimize for the best lead quality. Read More »
How To, PPC Advice
Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals. Read More »
Industry News, Search
This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry. Read More »
Excel, Tools
Learn some helpful excel and sheets tips and how to apply them to everyday PPC account management, so you can excel at your job. Read More »
Display, Google Ads
Are you a certified digital marketer? Learn everything you need to know about taking (and passing) the Google and Microsoft certification exams. Read More »
Search
Make sure your search campaigns are set up properly every time using this definitive search campaign quality assurance checklist. Read More »
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