One B2B paid media pro reflects on all of the important questions to ask your Sales and Marketing teams to drive alignment and improve paid media performance.
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Margaret Hoffman
How To Optimize Offline Conversion Tracking
For B2B advertisers who have set up offline conversion tracking and are not sure what to do next, this blog explains how to optimize for the best lead quality.
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The Makeup Of An Effective PPC Report
Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals.
PPC News: Keeping Pace with the Industry
This blog will cover some of the best places across the internet to find the brightest minds and most up-to-date news of the PPC industry.
Sheets & Excel Tips for PPC Newbies
Learn some helpful excel and sheets tips and how to apply them to everyday PPC account management, so you can excel at your job.
Google Ads & Microsoft Ads Certification Made Easy
Are you a certified digital marketer? Learn everything you need to know about taking (and passing) the Google and Microsoft certification exams.
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The Definitive Search Campaign QA Checklist
Make sure your search campaigns are set up properly every time using this definitive search campaign quality assurance checklist.
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Click & Bot Fraud: The Spookiest Specters of PPC
What's the scariest thing in PPC this October? Click and ad fraud. Learn who's committing click fraud, how to tell if you're the target, and how to combat it.
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