Mike Matta

Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak to different people or test...

These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists.

Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful tool in finding out what...

YouTube is likely one of the last frontiers of your account that you haven’t started exploring yet. As Google rolls out more audience targeting options, video ad sequencing, and TrueView YouTube Ads, they’re trying to entice you to make the leap for the first time...

We all have to start somewhere. Three strategies to lay the foundation to start your campaign or reevaluate strategy.

Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.

Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.