Mike Matta

Account Manager at Hanapin Marketing

3 Strategies To Consider When Thinking About Bidding

We all have to start somewhere. Three strategies to lay the foundation to start your campaign or reevaluate strategy.

Get To Know Your Customer Better with Detailed Demographics

Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.

Bing's New(ish) Automated Bidding Strategies

Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.

Why You Need To Be Layering & Testing Search Audiences

Start thinking about who your target customer is rather than what they search for. Begin the process now of testing different search audiences.

An Introduction to Advertising on Facebook Marketplace

Get an introduction to advertising on Facebook's Marketplace and how to best utilize the placement.

Leveraging Custom Intent Audiences on YouTube

Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects!

Why You Should Utilize a Facebook Catalog For Vehicle Sales

Set yourself up for future success by building a vehicle catalog on Facebook. From remarketing to prospecting, get your inventory in front of buyers and automate the process of ad creation.