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@MattaMike

Mike Matta

Account Manager at Hanapin Marketing

When To Test Google Ads Portfolio Bidding

In this post, I’ll break down portfolio bidding and 5 different campaign structure scenarios when I tested it.

Google Local Campaigns How-To

Looking for a way to drive customers through the front door? This overview includes the requirements needed to run these campaigns and how to set it up.

Utilizing Organic Search to Expand PPC Coverage

Supplement your existing coverage or find new areas of opportunity to expand your PPC campaigns using organic search.

Indeed Advertising: How to Get Started

This is a basic guide for getting started on Indeed's advertising platform. It includes campaign structure, bidding, and automation.

Facebook Targeting: Lookalikes vs. Your Intuition

Does your refined knowledge about your target customer really beat Facebook's? It's probably worth a revisit.

Straight to Amazon Facebook Ads

Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea.

3 Unconventional Ways to Use Automated Bidding

By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.