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Advanced PPC Strategies, Reporting / Conversion Tracking
One Sr. Strategist outlines 2 strategies to help B2B marketers dive deeper into assigning value to different stages of the funnel and different conversions. Read More »
Audience Targeting, LinkedIn
One digital marketer shares results from LinkedIn audience testing and how group targeting came out on top. Read More »
Audience Targeting, Search
Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so. Read More »
Bid/Budget Management, Google Ads
In this post, I’ll break down portfolio bidding and 5 different campaign structure scenarios when I tested it. Read More »
Display, Google Ads
Looking for a way to drive customers through the front door? This overview includes the requirements needed to run these campaigns and how to set it up. Read More »
Google Ads, PPC & SEO
Supplement your existing coverage or find new areas of opportunity to expand your PPC campaigns using organic search. Read More »
How To
This is a basic guide for getting started on Indeed's advertising platform. It includes campaign structure, bidding, and automation. Read More »
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