Mike Matta

Does your refined knowledge about your target customer really beat Facebook's? It's probably worth a revisit.

Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea.

By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.

Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak to different people or test...

These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists.

Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful tool in finding out what...

YouTube is likely one of the last frontiers of your account that you haven’t started exploring yet. As Google rolls out more audience targeting options, video ad sequencing, and TrueView YouTube Ads, they’re trying to entice you to make the leap for the first time...