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@MattaMike

Mike Matta

Account Manager at Hanapin Marketing

Utilizing Organic Search to Expand PPC Coverage

Supplement your existing coverage or find new areas of opportunity to expand your PPC campaigns using organic search.

Indeed Advertising: How to Get Started

This is a basic guide for getting started on Indeed's advertising platform. It includes campaign structure, bidding, and automation.

Facebook Targeting: Lookalikes vs. Your Intuition

Does your refined knowledge about your target customer really beat Facebook's? It's probably worth a revisit.

Straight to Amazon Facebook Ads

Combine the strengths of Amazon and Facebook by creating Facebook ads that lead directly to your product pages on Amazon. See why they can be a great idea.

3 Unconventional Ways to Use Automated Bidding

By thinking outside of the box, you’ll be able to not only embrace these new options from Google in a cool way but continue pushing your accounts forward.

A Different Way to Think About PPC Ad Copy

Google's recent changes mean a lot more characters that we get to play with, a lot more ideas that we can use but are you really taking advantage of it? Start by testing broader themes in your ads that speak to different people or test...

4 Ways to Harness Detailed Demographic Data

These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists.