Mike Matta

Google has added greater ability to see who is searching for your products. Learn about some of the benefits of adding these new lists.

Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.

Start thinking about who your target customer is rather than what they search for. Begin the process now of testing different search audiences.

Get an introduction to advertising on Facebook's Marketplace and how to best utilize the placement.

Google recently announced the addition of custom intent audiences for YouTube. Structure audiences & content to build goodwill with your prospects!

Set yourself up for future success by building a vehicle catalog on Facebook. From remarketing to prospecting, get your inventory in front of buyers and automate the process of ad creation.

Ever wondered how to get your ads to change based on location? Here is a simple walkthrough on building the ad customizer feed and writing the ads.