Mike Matta

One Sr. Strategist outlines 2 strategies to help B2B marketers dive deeper into assigning value to different stages of the funnel and different conversions.

One digital marketer shares results from LinkedIn audience testing and how group targeting came out on top.

Affinity audiences are now available for Google search campaigns. This post discusses the reasons to add them and best practices when doing so.

In this post, I’ll break down portfolio bidding and 5 different campaign structure scenarios when I tested it.

Looking for a way to drive customers through the front door? This overview includes the requirements needed to run these campaigns and how to set it up.

Supplement your existing coverage or find new areas of opportunity to expand your PPC campaigns using organic search.

This is a basic guide for getting started on Indeed's advertising platform. It includes campaign structure, bidding, and automation.