In this blog, one Sr. Analyst discusses common PPC reporting blunders that she has encountered over the years and how to avoid them.
Rachael Law
Data Studio Tips Part 2: Intermediate
Google’s Data Studio is a great tool for visualization and reporting, but it comes with its own learning curve. This post covers tips for intermediate users.
How To Merge PPC Data Across Platforms
Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation.
How To Build Scalable PPC Tools
Learn to plan and build PPC tools and reports that grow with you as you work with increasingly complex and large accounts.
Tips for Easier PPC Analysis
Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you...
Tips For Successful PPC Analytics Projects
Tips from a PPC Analyst on successful project planning, communication, and implementation.
Lessons Learned as a PPC Analyst
My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would...
PPC Math Made Easy
Get a walk-through of some basic PPC math equations that will help you manage your accounts better.
Analyzing the Impact of Multi-Brand Shared Keywords
Do you manage multiple accounts bidding on the same keywords? If so, you've probably wondered how this impacts the performance of each account. This post will discuss how to leverage Auction Insights with keyword data to give valuable insight into...
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How to Organize a Successful PPC Audit
Learn how to plan and structure your audit in a way that allows for the most impactful insights and delivery.
Using Google Data Studio for Auction Insights Reporting
Explore how to use Google Data Studio for Auction Insights reporting and gaining competitor insights.
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How Much Should I Spend: Aligning PPC Budgets to Goals
Learn about the strategy behind PPC budget recommendations and forecasting.
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