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@Law_Rachael

Rachael Law

Account Analyst at Hanapin Marketing

Rachael Law is an expert PPC Account Analyst at Hanapin Marketing, where she focuses on analytics, account optimization and CRO. Before moving into digital advertising and marketing analysis, Rachael studied Mathematics at Indiana University.

Tips for Easier PPC Analysis

Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you in your analysis adventures.

Tips For Successful PPC Analytics Projects

Tips from a PPC Analyst on successful project planning, communication, and implementation.

Lessons Learned as a PPC Analyst

My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but...

PPC Math Made Easy

Get a walk-through of some basic PPC math equations that will help you manage your accounts better.

Analyzing the Impact of Multi-Brand Shared Keywords

Do you manage multiple accounts bidding on the same keywords? If so, you've probably wondered how this impacts the performance of each account. This post will discuss how to leverage Auction Insights with keyword data to give valuable insight into the performance of each account.

How to Organize a Successful PPC Audit

Learn how to plan and structure your audit in a way that allows for the most impactful insights and delivery.

Using Google Data Studio for Auction Insights Reporting

Explore how to use Google Data Studio for Auction Insights reporting and gaining competitor insights.