Rachael Law

Account Analyst at Hanapin Marketing

Rachael Law is an expert PPC Account Analyst at Hanapin Marketing, where she focuses on analytics, account optimization and CRO. Before moving into digital advertising and marketing analysis, Rachael studied Mathematics at Indiana University.

Using Google Data Studio for Auction Insights Reporting

Explore how to use Google Data Studio for Auction Insights reporting and gaining competitor insights.

How Much Should I Spend: Aligning PPC Budgets to Goals

Learn about the strategy behind PPC budget recommendations and forecasting.

What it Means to Provide Value as a Digital Marketer

A deep dive into how we think about the value of our work. Learn to provide insight rather than data, connect to business results, and plan to execute.

Spend Smarter: Identifying Account Opportunities

Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and also alleviates some stress.

Competitive Device Trends: An In-Depth Analysis

Explore how to pull a templated report that includes both device analysis and auction insights competitor data as well as recommendations!

How To: DoubleClick Search Formula Columns

Learn how to set up Formula columns within the DoubleClick Search interface to streamline PPC reporting and optimization.

Large PPC Account Conundrums: Data Management

Large PPC accounts come with large amounts of data! Learn how to manage and manipulate your data to get actionable takeaways.