Rachael Law

Senior Analyst at Brainlabs

Rachael Law is an expert PPC Account Analyst at Hanapin Marketing, where she focuses on analytics, account optimization and CRO. Before moving into digital advertising and marketing analysis, Rachael studied Mathematics at Indiana University.

Common PPC Reporting Pitfalls

In this blog, one Sr. Analyst discusses common PPC reporting blunders that she has encountered over the years and how to avoid them.

Data Studio Tips Part 2: Intermediate

Google’s Data Studio is a great tool for visualization and reporting, but it comes with its own learning curve. This post covers tips for intermediate users.

How To Merge PPC Data Across Platforms

Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation.

How To Build Scalable PPC Tools

Learn to plan and build PPC tools and reports that grow with you as you work with increasingly complex and large accounts.

Tips for Easier PPC Analysis

Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you in your analysis adventures.

Tips For Successful PPC Analytics Projects

Tips from a PPC Analyst on successful project planning, communication, and implementation.

Lessons Learned as a PPC Analyst

My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but...