Competitive Device Trends: An In-Depth Analysis
Explore how to pull a templated report that includes both device analysis and auction insights competitor data as well as recommendations!
Rachael Law
Account Analyst at Hanapin Marketing
Rachael Law is an expert PPC Account Analyst at Hanapin Marketing, where she focuses on analytics, account optimization and CRO. Before moving into digital advertising and marketing analysis, Rachael studied Mathematics at Indiana University.
How To: DoubleClick Search Formula Columns
Learn how to set up Formula columns within the DoubleClick Search interface to streamline PPC reporting and optimization.
Large PPC Account Conundrums: Data Management
Large PPC accounts come with large amounts of data! Learn how to manage and manipulate your data to get actionable takeaways.
RStudio for PPC: A Beginner's Intro
A beginner's intro to using RSudio for PPC analysis and reporting.
Troubleshooting Google Analytics Tracking
Read about common Google Analytics implementation and setup errors that cause your data to be incorrect.
6 Things You Didn’t Know You Could Do In Google Sheets
Learn some lesser known functions available in Google Sheets and how they can help your PPC reporting and analysis.
PPC Persona Targeting for the Fitness & Health Industry
Learn about personas and get tips on how to use them in your fitness and health PPC strategies.