Rachael Law

Account Analyst at Hanapin Marketing

Rachael Law is an expert PPC Account Analyst at Hanapin Marketing, where she focuses on analytics, account optimization and CRO. Before moving into digital advertising and marketing analysis, Rachael studied Mathematics at Indiana University.

Spend Smarter: Identifying Account Opportunities

Explore a method for projecting performance that makes it easier to provide solid budget increase recommendations and also alleviates some stress.

Competitive Device Trends: An In-Depth Analysis

Explore how to pull a templated report that includes both device analysis and auction insights competitor data as well as recommendations!

How To: DoubleClick Search Formula Columns

Learn how to set up Formula columns within the DoubleClick Search interface to streamline PPC reporting and optimization.

Large PPC Account Conundrums: Data Management

Large PPC accounts come with large amounts of data! Learn how to manage and manipulate your data to get actionable takeaways.

RStudio for PPC: A Beginner's Intro

A beginner's intro to using RSudio for PPC analysis and reporting.

Troubleshooting Google Analytics Tracking

Read about common Google Analytics implementation and setup errors that cause your data to be incorrect.

6 Things You Didn’t Know You Could Do In Google Sheets

Learn some lesser known functions available in Google Sheets and how they can help your PPC reporting and analysis.