Rachael Law

Account Analyst at Hanapin Marketing

Rachael Law is an expert PPC Account Analyst at Hanapin Marketing, where she focuses on analytics, account optimization and CRO. Before moving into digital advertising and marketing analysis, Rachael studied Mathematics at Indiana University.

Lessons Learned as a PPC Analyst

My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but...

PPC Math Made Easy

Get a walk-through of some basic PPC math equations that will help you manage your accounts better.

Analyzing the Impact of Multi-Brand Shared Keywords

Do you manage multiple accounts bidding on the same keywords? If so, you've probably wondered how this impacts the performance of each account. This post will discuss how to leverage Auction Insights with keyword data to give valuable insight into the performance of each account.

How to Organize a Successful PPC Audit

Learn how to plan and structure your audit in a way that allows for the most impactful insights and delivery.

Using Google Data Studio for Auction Insights Reporting

Explore how to use Google Data Studio for Auction Insights reporting and gaining competitor insights.

How Much Should I Spend: Aligning PPC Budgets to Goals

Learn about the strategy behind PPC budget recommendations and forecasting.

What it Means to Provide Value as a Digital Marketer

A deep dive into how we think about the value of our work. Learn to provide insight rather than data, connect to business results, and plan to execute.