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Advanced PPC Strategies, Reporting / Conversion Tracking
In this blog, one Sr. Analyst discusses common PPC reporting blunders that she has encountered over the years and how to avoid them. Read More »
Analytics, Reporting / Conversion Tracking
Google’s Data Studio is a great tool for visualization and reporting, but it comes with its own learning curve. This post covers tips for intermediate users. Read More »
Analytics, Big Data
Data comes in all shapes and sizes, from multiple platforms and in various formats. This post describes common methods of PPC data aggregation. Read More »
Tools
Learn to plan and build PPC tools and reports that grow with you as you work with increasingly complex and large accounts. Read More »
Analytics
Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out of all these numbers? Below you’ll find a few tips to help guide you in your analysis adventures. Read More »
Analytics
Tips from a PPC Analyst on successful project planning, communication, and implementation. Read More »
Analytics, Opinion
My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but... Read More »
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