This blog covers several approaches to help enhance ad “real estate” and help personalize copy for customers in different phases of their journey.
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Rachel Poulos
4 Organizational Tools For Managing Digital Marketing Teams
Group Account Director Rachel Poulos shares the 4 main tools she uses to keep her team organized during the busiest seasons.
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What are PPC KPIs and how do you choose them?
This post defines PPC KPIs, explains their importance, and provides 4 tips to choosing the most effective KPIs for PPC campaigns.
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A Comprehensive Guide to Ad Testing
Times have changed and so has the sophistication of ad testing. Here's a list of things to take into consideration for your next ad test.
PPC Things Happen. React Wisely.
When your business is impacted by seasonality or current events it's important to react wisely. Here are three quick actions you can take.
Launch Your Podcast Campaigns on AudioGo
Podcast listenership has blown up over the last couple of years. With more than 50% of the US population listening to podcasts for the first time there’s a large opportunity for advertisers to enter this market.
Advertising Platforms for Podcasts
More than half of the US listens to podcasts. Learn where you can advertise your podcast.
3 PPC Techniques to Strengthen your Brand
Learn how Brand Building can help strengthen your brand and enhance the performance of your branded campaigns.
4 Paid Media Lessons In Podcast Advertising
It seems these days everyone has a podcast, learn how to make your podcast campaign stand out with these 4 lessons.
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Curate Your Audience to Get Better Results from Your Digital Campaigns
Knowing your audience is an important part of your digital marketing strategy. These tips will help you sharpen your audience targeting.
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Are Coupon Sites Stealing Your Holiday Sales?
Everyone likes to save money during the Holidays. Learn how Google Analytics can help you see which sites could be stealing your conversions.
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Set Up Creative Testing in Apple Search Ads
Learn how to set up creative ads sets in your Apple Search campaigns to make your app more relevant to potential app users.
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