VLOOKUP is one of those functions that makes Excel great. VLOOKUP has its issues though. Don't worry there is an alternative, INDEX MATCH. Not only does it replicate the functionality but has its own perks and bonuses. By the end of this article you’ll be able to put it into practice and reap the rewards.

"> VLOOKUP is one of those functions that makes Excel great. VLOOKUP has its issues though. Don't worry there is an alternative, INDEX MATCH. Not only does it replicate the functionality but has its own perks and bonuses. By the end of this article you’ll be able to put it into practice and reap the rewards.

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Jacob Fairclough

Associate Director of Analytics at Hanapin Marketing

Jacob is the Associate Director of Analytics at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising. Find him on Google+ or on Twitter at @SomeSecretJake

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