Jacob Fairclough

Associate Director of Analytics at Hanapin Marketing

Jacob is the Associate Director of Analytics at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising. Find him on Google+ or on Twitter at @SomeSecretJake

Getting a Little Help with Your Bids – ECPC vs CPA Bidding

Beyond standard CPC bidding, Google Ads lets you choose two advanced options, enhanced cost-per-click and CPA bidding. This post serves as a primer to the bidding types.

Starter Projects for New Coders

Knowing what to do can be one of the biggest challenges for new coders. In a previous article we covered choosing a language. Now you’ve made your way around tutorials on variables, loops, and functions but how can you apply it to your job?

Coding for Marketers - Where to Start

Choosing a language can be hard. This article walks you through the three main languages for digital marketing analysts.

Update Bids and Monitor Changes with AdWords Scripts

Explore different ways to use Google Sheets and AdWords Scripts to change bids and handle uploads. Get started with creating your own bidding system!

Up and Running with AdWords Add-on for Google Sheets

In this article we will set up for the AdWords add-on for Google Sheets. By the end you'll set up your own reports and automate the data gathering portion of your workflow.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How To Use AdWords Geographic Data Reports

AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover the three main rebuilt reports in AdWords and cover their uses.