How Often Does Google Search Match to Demographics?
Google rolled out demographic targeting for search in the fall of 2016. But, how often does Google search match to demographics?
Extracting Text in Excel for PPC
Explore how to use Excel functions to manipulate and extract text for enhancing PPC workflow and effectiveness.
Using Google Sheets as a Script Controller
Learn how to use Google Sheets to make AdWords script adjustments via spreadsheet rather than through the code itself.
Use AdWords Scripts To Update Negative Placements
In this article, we’ll show you how to use an AdWords script to implement negative Display Network placements.
Finding Seasonality In Your PPC Accounts
Learn how line graphs, heat maps, and scatter/box-whisker plots can help with finding seasonality in your PPC account and start making better decisions!
Tracking Click Events In Google Tag Manager
Google Tag Manager makes tag placement simple. Many users utilize GTM for placing conversion tags but you can track many other page elements as well.