Steph Jimenez

Paid Media Strategist at Brainlabs

Early in her career, Steph managed and created content across the nonprofit sector. She has a Bachelor's in Public Affairs from Indiana University and a Master's of Science from Grace College. She particularly is passionate about using data to make informed decisions to drive PPC strategy forward. In her free time, you can either find her drinking copious amounts of coffee or working out at the gym.

BMM Keywords are Dead: Google Ads Latest Update

Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts.

Smart Shopping for the Holidays - A Test & Learn Approach

Should eCommerce advertisers test Google's Smart Shopping campaigns? One strategist breaks down a recent test and several tips to boost results.

How To Create State-of-the-Art Campaign Proposals

One Paid Media Strategist shares how to create an in-depth campaign strategy proposal for a boss or client.

Strengthen Your Brand In Unprecedented Times

This blog includes 5 steps we took to maximize ROAS and revenue for a brand that was coming off of unprecedented demand due to COVID-19 lockdowns.

Adjust Your Small Business Strategy With Google Analytics

Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions.

Create Google Display Countdown Ads Using Rules: Getting Creative With Ad C...

Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option!

What Nonprofits Taught Me About Social Media Marketing (and how it applies ...

The coronavirus has caused either a spike or downfall for companies across the world. Here are 6 strategies on how to use social media marketing during a crisis.