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Google Ads, Google Display Network
With first-party data becoming more relevant and third-party cookies becoming a thing of the past, this leaves marketers questioning, how can I best prepare? Read More »
Google Ads, Keywords
Phrase match is the new BMM. Google Ads is phasing out support for broad match modifier. See what actions you need to take for your accounts. Read More »
Google Shopping, Shopping/eCommerce
Should eCommerce advertisers test Google's Smart Shopping campaigns? One strategist breaks down a recent test and several tips to boost results. Read More »
Advanced PPC Strategies, Client Relations
One Paid Media Strategist shares how to create an in-depth campaign strategy proposal for a boss or client. Read More »
Branding, Keyword Research
This blog includes 5 steps we took to maximize ROAS and revenue for a brand that was coming off of unprecedented demand due to COVID-19 lockdowns. Read More »
Analytics, Audience Targeting
Do you work with/for an SMB that’s struggling with low-funnel ads? Use Google Analytics to redefine your goals to make data-driven, informed decisions. Read More »
Ad Customizers, Ecommerce PPC
Want to create urgency to purchase with your display ads? With a little creativity, you can create countdown ads even though it's not a default option! Read More »
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