Tanner Schroeder

Account Manager at Hanapin Marketing

Tanner Schroeder got his start in PPC as the social media manager for an entertainment news website. He joined Hanapin in June 2016 and spends his day-to-day working with Lead Gen and eCommerce clients on search and social strategies, as well as account optimization. When you can pull him away from his accounts he likes to snowboard, travel, and enjoy a craft beer (or two). You can find out more by following him on Twitter @TannerSchroeder.

Amazon Introduces Negative Keywords to Sponsored Brand Ads

Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage.

Amazon New-to-Brand Metrics & What They Can Do For You

Amazon has launched new metrics that offer new-to-brand insights for advertisers. Learn more about these new metrics and how they can impact your Amazon PPC strategy.

Become an Accredited Amazon Advertiser Today

You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test.

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Google Speed Update – What It Means & The PPC Impact

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Google Adds New Tools to Highlight Physical Store Locations

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