Tanner Schroeder

Account Manager at Hanapin Marketing

Tanner Schroeder got his start in PPC as the social media manager for an entertainment news website. He joined Hanapin in June 2016 and spends his day-to-day working with Lead Gen and eCommerce clients on search and social strategies, as well as account optimization. When you can pull him away from his accounts he likes to snowboard, travel, and enjoy a craft beer (or two). You can find out more by following him on Twitter @TannerSchroeder.

4 Steps To Saving Money & Lowering ACoS on Amazon Advertising

How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and helps decrease the ACoS.

Amazon Introduces Negative Keywords to Sponsored Brand Ads

Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage.

Amazon New-to-Brand Metrics & What They Can Do For You

Amazon has launched new metrics that offer new-to-brand insights for advertisers. Learn more about these new metrics and how they can impact your Amazon PPC strategy.

Become an Accredited Amazon Advertiser Today

You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test.

The Newest Amazon Sponsored Products Features of 2019

The new features include bidding strategies, placement multipliers, and new targeting options that introduce additional complexity to the Amazon marketplace.

Amazon Updates Seller Central & AMS Campaign Manager Features

Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.

Google Speed Update – What It Means & The PPC Impact

The Google Indexing Speed Update implemented site speed as a SERP ranking factor for mobile web pages. Learn how the update could affect your PPC campaigns.