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Ad Copy Testing, Experiments & Testing
YouTube remains a strong platform and the lead form extensions make it all the more accessible. These are the exciting results of my recent lead form test. Read More »
Amazon, Video Ads
One Sr. Strategist has generated surprising performance with Amazon's new sponsored brand video ads and he's here to share the results from Q4. Read More »
Facebook, Lead Gen
Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales. Read More »
Amazon, How To
ACoS percentages are on the rise but there are ways to bring your ACoS back to goal. Let's dive into a few of these tactics and cover how to decrease your ACoS in AMS. Read More »
Opinion, PPC & SEO
SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year. Let's take a dive into the why and how of collaborating effectively between the two specialties. Read More »
Amazon, Tools
How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and helps decrease the ACoS. Read More »
Amazon, Industry News
Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage. Read More »
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