Tanner Schroeder

Account Manager at Hanapin Marketing

Tanner Schroeder got his start in PPC as the social media manager for an entertainment news website. He joined Hanapin in June 2016 and spends his day-to-day working with Lead Gen and eCommerce clients on search and social strategies, as well as account optimization. When you can pull him away from his accounts he likes to snowboard, travel, and enjoy a craft beer (or two). You can find out more by following him on Twitter @TannerSchroeder.

Amazon New-to-Brand Metrics & What They Can Do For You

Become an Accredited Amazon Advertiser Today

You can now become an official Amazon Advertiser with the launch of Amazon’s Learning Console. Let’s take a dive into the new console and accreditation test.

The Newest Amazon Sponsored Products Features of 2019

The new features include bidding strategies, placement multipliers, and new targeting options that introduce additional complexity to the Amazon marketplace.

Amazon Updates Seller Central & AMS Campaign Manager Features

Amazon is back at it again with more updates to the campaign manager on both the Seller Central advertising platform and Vendor Central AMS platform.

Google Speed Update – What It Means & The PPC Impact

The Google Indexing Speed Update implemented site speed as a SERP ranking factor for mobile web pages. Learn how the update could affect your PPC campaigns.

Google Adds New Tools to Highlight Physical Store Locations

Buying in-store is still a big deal for shoppers, and Google has announced a few new tools to let physical retailers target those shoppers heading in stores.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.