Tanner Schroeder

Sr. Account Strategist at Brainlabs

Tanner Schroeder is a Senior Account Strategist at BrainLabs with expertise in lead gen and e-commerce PPC marketing and further specialization on the Amazon advertising platform. When you can pull him away from his accounts he is an avid photographer who enjoys snowboarding, traveling, and enjoying a craft beer (or two). You can find out more by following him on Twitter @TannerSchroeder.

The Value Of Amazon Sponsored Brand Video Ads [Case Study]

One Sr. Strategist has generated surprising performance with Amazon's new sponsored brand video ads and he's here to share the results from Q4.

Cross-Platform Lead-Gen Strategy That Lowers CPL

Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales.

How To Lower Your Amazon Marketing ACoS

ACoS percentages are on the rise but there are ways to bring your ACoS back to goal. Let's dive into a few of these tactics and cover how to decrease your ACoS in AMS.

Hero Conf London 2019 Speaker Recap: Sarah Barker

SEO and PPC can and should work together was the premise of Sarah Barker’s keynote speech at Hero Conf London this year. Let's take a dive into the why and how of collaborating effectively between the two specialties.

4 Steps To Saving Money & Lowering ACoS on Amazon Advertising

How do I lower my average cost over sale (ACoS)? This is the question I hear most often when working on Amazon Advertising accounts for clients and I’ve come up with a simple 4-step Excel tool that lowers overall cost and helps decrease the ACoS.

Amazon Introduces Negative Keywords to Sponsored Brand Ads

Amazon has quietly added negative keywords to Sponsored Brand ads for both Seller Central advertisers and Amazon Advertising advertisers. Learn how you can use this new tool to optimize your sponsored brand ads to your advantage.

Amazon New-to-Brand Metrics & What They Can Do For You

Amazon has launched new metrics that offer new-to-brand insights for advertisers. Learn more about these new metrics and how they can impact your Amazon PPC strategy.