Cross-Platform Lead-Gen Strategy That Lowers CPL
Cross-platform strategy: Start with top-of-funnel targeting on LinkedIn and end with remarketing on Facebook for more qualified, cheaper leads for sales.
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Tanner Schroeder
Senior Account Manager at Hanapin Marketing
Tanner Schroeder got his start in PPC as the social media manager for an entertainment news website. He joined Hanapin in June 2016 and spends his day-to-day working with Lead Gen and eCommerce clients on search and social strategies, as well as account optimization. When you can pull him away from his accounts he likes to snowboard, travel, and enjoy a craft beer (or two). You can find out more by following him on Twitter @TannerSchroeder.
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