We had a great session yesterday with Sam Owen walking us through best practice and strategy for auditing your paid search accounts. From prioritizing when you should be auditing your accounts to what you should be looking at during the actual audit, everyone walked away with a full action list of what to do as soon as they got back to their account!
If you missed the webinar, or if you just want to refresh some of the items discussed, you can view the session recording here. (Mac users, it is helpful to right click the video and save the source to your machine and then re-open it to watch it from there!)
Sam referred to an article from Brad Geddes during the webinar, and you can check that out here.
And finally, here are the slides from the presentation.
Make sure to check out next month’s webinar: PPC Myth Busters! Learn more and register here!