Big News for Bing Shopping
April 24, 2015
This week, Bing Ads announced that a Shopping Campaigns beta will run for a limited number of advertisers, and be extended to all advertisers over the coming months. They are hoping that this new format will make it easier for you to advertise products from Bing Merchant Center and improve the overall management of Product Ads. Also, you will be able to import your Google Shopping Campaigns over to Bing.
There are a number of benefits Bing Ads lists for using the Shopping Campaigns, including:
Easier Management and More Control of Your Product Ads
- Intuitive tiered structure to organize the products to which you want to bid
- Ability to view your catalog data within the campaign UI to make more educated bidding choices
- Ability to prioritize across campaigns with a single priority setting
Greater Insight into How your Product Ads are Performing
- Ability to view performance data for all of your products
- Competitive intelligence via benchmark data to help drive enhanced optimizations
- Additional reporting
Capability to Import Google Shopping Campaigns with a Single Click
- If you are running Google Shopping campaigns, you can import them into Bing Ads.
Have you been looking forward to this day and are ready to get the ball rolling? There are just three steps you’ll need to take in order to get started.
To get yourself added to the beta program, you’ll need to reach out to your Bing Account Manager and let them know you’d like to be a beta participant.
Browse By Category
A Reminder About Work-Life Balance
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.