Category: News & Reaction
AdWords Campaigns Can Now Spend Up To 2x Daily Budget
Learn what the October 4th update to AdWords Daily Budgets means for your account and explore the benefits of this update!
Google Releases New Maximize Conversions Smart Bidding Strategy
Google has released its new maximize conversions smart bidding strategy. See how the new strategy works and how it can improve your PPC conversion performance.
Bing Ads Automated Imports: A Gift To Handle With Care
Keeping up with PPC can be overwhelming. Bing Ads Automated Imports from AdWords can help advertisers save time, but should be used intentionally and with care.
The Latest In Video: AdWords Scripts Available For YouTube
With scripts for TrueView and bumper ads on YouTube, users can programmatically manage campaigns, create in bulk, schedule reports, and adjust bids and targeting.
Instagram Shopping Ads: A Simpler Path to Purchase
Instagram makes mobile purchasing easier with a new Shopping ad format. Product-tagging and an easy-to-access in-app browser reduce barriers to conversion.
Google Announces Ecommerce Partnerships For Shopping
Google's new Merchant Center partnerships with BigCommerce, PrestaShop, and Magento make creating and maintaining Shopping campaigns easier than ever.