Bing Ads Announces Release of Top Movers Feature
August 14, 2014
Yesterday, Bing announced the release of a new feature: the Top Movers feature, very similar to what AdWords offers under the “Home” selection on their navigation bar.
Bing’s official release reports that the new tool will help illuminate variations in clicks and spend, pick out campaigns and ad groups that are the greatest source of these variations, and even potentially reveal the root causes of these changes.
This tool can be found in the Bing Ads interface under the dimensions tab.
The Bing Top Mover tool provides a list of campaigns and/or ad groups that have undergone the starkest change in performance between two time frames specified by the user.
The tool with segment its findings into four categories:
1) Top increases — changes that have had the greatest positive impact on the account.
3) Other changes — changes that were less significant, and therefore not considered “top movers”.
4) Details table — a list of “top movers” that have had the greatest overall impact on account performance.
Possible Root Cause
As mentioned above, Bing’s new Top Mover feature will contain a report that identifies a selection of possible causes. Bing asserts that their Top Movers sets itself apart from similar tools provided by “other search providers” by taking into consideration three different types of change.
1) Account changes — campaign status changes, changes to bids or budgets, or editorial status changes.
2) Search traffic — changes in eligible search volume
3) Competitor data — fluctuations in competitor aggressiveness.
Here’s a snapshot of what this tool looks like in the interface.
In addition to announcing the release of the tool, Bing also promised future additions to provide granularity beyond campaign/ad group level insights, as well as top-mover identification being applied to support metrics, such as conversions.
Check out this video to learn more!
(featured image by Loco Steve/Flickr)
Browse By Category
Stop Using Google's First Page Estimates to Set Your Bids
Google's First Page Bid Estimates can't be trusted. Adjust your bid strategy based on average position and not using this metric.
Your Guide to Getting Organized for PPC Success
Organization is key to success in the PPC industry. Here is a guide to organizing your space, time, resources, and workload for efficient PPC management.
A Reminder About Work-Life Balance
Proper Work-Life Balance Is Something Easily Forgotten. Here Is A Reminder That It's Okay To Have A Life Outside Of Work & Constantly Checking Performance.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.