Bing Ads Announces Release of Top Movers Feature
August 14, 2014
Yesterday, Bing announced the release of a new feature: the Top Movers feature, very similar to what AdWords offers under the “Home” selection on their navigation bar.
Bing’s official release reports that the new tool will help illuminate variations in clicks and spend, pick out campaigns and ad groups that are the greatest source of these variations, and even potentially reveal the root causes of these changes.
This tool can be found in the Bing Ads interface under the dimensions tab.
The Bing Top Mover tool provides a list of campaigns and/or ad groups that have undergone the starkest change in performance between two time frames specified by the user.
The tool with segment its findings into four categories:
2) Top decreases — changes that have had the greatest negative impact on the account.
3) Other changes — changes that were less significant, and therefore not considered “top movers”.
4) Details table — a list of “top movers” that have had the greatest overall impact on account performance.
Possible Root Cause
As mentioned above, Bing’s new Top Mover feature will contain a report that identifies a selection of possible causes. Bing asserts that their Top Movers sets itself apart from similar tools provided by “other search providers” by taking into consideration three different types of change.
1) Account changes — campaign status changes, changes to bids or budgets, or editorial status changes.
2) Search traffic — changes in eligible search volume
3) Competitor data — fluctuations in competitor aggressiveness.
Here’s a snapshot of what this tool looks like in the interface.
In addition to announcing the release of the tool, Bing also promised future additions to provide granularity beyond campaign/ad group level insights, as well as top-mover identification being applied to support metrics, such as conversions.
Check out this video to learn more!
(featured image by Loco Steve/Flickr)
Browse By Category
The Advertising Principles That Guide Facebook's Decisions
Facebook highlights the advertising principles that guide their decision making in response to recent events.
Smart Ways to Get More Marketing Budget and Better Tools
In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.
The Hero Conf Difference
Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Improve Your Facebook Ads With Creative Hub and Split Testing
With the updates to Creative Hub and the Split Test feature, one can now institute a basic ad creation and testing process directly within Facebook.
Work Habits & Resources for the Stressed-Out PPC Manager
Feeling a bit stressed this holiday season? Get tips and resources that will help you become more efficient and alleviate stress!
A 180 of Google Analytics 360
The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.