Bing Ads Audience Network: All You Need To Know
Recently, at the Microsoft 3rd Annual Partner Summit, Bing Ads announced a new offering that is intended to put people at the center of marketing. In comes: the Microsoft Audience Network.
The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, web and apps. Their solution offers advanced audience targeting and brand safe native placements.
At the center of the Microsoft Audience Network is the Microsoft Graph. Bing combined the customer data sets with machine learning to connect businesses with the consumers that matter most to them. Bing fills billions of global searches monthly generating quality intent signals.
The Microsoft Graph leverages search and web activity as well as Microsoft demographic and LinkedIn professional profile information to create a dataset with knowledge of consumers’ interests and preferences.
Note: This data is anonymize and is secured in Bing’s advertising systems. It prioritizes brand safety and does not allow targeting based on any sensitive categories.
Top Reasons To Use Microsoft Audience Ads
- Additional volume
- Boost impressions and traffic through brand-safe, native content placements.
- More high-quality clicks
- By extending your Bing Ads search campaigns to native, you can increase high-quality clicks from your target audience.
- Increase conversions
- Your ads can reach a much larger audience, increasing your chances for conversions.
- Greater reach you can trust
- Reach customers on MSN, Microsoft Outlook, Microsoft Edge and Bing syndicated partner sites.
- Boosted performance, powered by artificial intelligence
- AI and machine learning help guide ad selection and relevancy matching, along with pricing, click and conversion prediction to help deliver improved marketing ROI.
- Performance tracking is easy
- Use the same Bing Ads tools, reports and analytics to monitor your campaign performance.
Supported Ad Types
Use responsive ads on your audience campaigns, separate from your search campaign. The Microsoft Audience Network can support two responsive ad formats: image-based ads and feed-based ads. Responsive ads automatically adjust to accommodate the sizes and shapes of native ad formats.
Use image-based ads to engage your customers with visuals. Images are compatible across different platforms, publishers and placements, allowing you to use existing assets from your campaigns on the Google Display Network and Facebook.
Using Product Audiences, you can remarket to customers based on the specific products they viewed or added to their cart. Feed-based ads, dynamic remarketing, promote those same products to customers.
Browse By Category
How We Gained $21,000 More in Revenue by Changing One Color
Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.
New Research! The State of PPC
This year's State of PPC annual report has arrived! Grab the download for the latest trends and benchmarks in the PPC industry.
Bing's New(ish) Automated Bidding Strategies
Bing continues to roll out automated strategies to extract more performance from your campaigns. Take a look at the two newest and how to best use them.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
Google Quality Score – Should You Optimize for This Metric?
Pulling Quality Score reports in Google Ads can benefit your account by providing a guiding light on where you can optimize with future tests.
I used the Budget Optimizer in Facebook for 30 Days, here's what happened.....
Explore insights from testing the Facebook campaign budget optimization tool for 30 days.
PPC Audiences: What Are They and How Does Google Determine Them?
Explore what PPC audiences are, as well as what signals may be factored into the Google algorithm that determines who is included in these audiences.
Load More »