Bing Ads Audience Network: All You Need To Know
Recently, at the Microsoft 3rd Annual Partner Summit, Bing Ads announced a new offering that is intended to put people at the center of marketing. In comes: the Microsoft Audience Network.
The Microsoft Audience Network is a new AI-powered audience marketing solution that helps businesses connect to the people that matter to them throughout the consumer journey across search, web and apps. Their solution offers advanced audience targeting and brand safe native placements.
At the center of the Microsoft Audience Network is the Microsoft Graph. Bing combined the customer data sets with machine learning to connect businesses with the consumers that matter most to them. Bing fills billions of global searches monthly generating quality intent signals.
The Microsoft Graph leverages search and web activity as well as Microsoft demographic and LinkedIn professional profile information to create a dataset with knowledge of consumers’ interests and preferences.
Note: This data is anonymize and is secured in Bing’s advertising systems. It prioritizes brand safety and does not allow targeting based on any sensitive categories.
Top Reasons To Use Microsoft Audience Ads
- Additional volume
- Boost impressions and traffic through brand-safe, native content placements.
- More high-quality clicks
- By extending your Bing Ads search campaigns to native, you can increase high-quality clicks from your target audience.
- Increase conversions
- Your ads can reach a much larger audience, increasing your chances for conversions.
- Greater reach you can trust
- Reach customers on MSN, Microsoft Outlook, Microsoft Edge and Bing syndicated partner sites.
- Boosted performance, powered by artificial intelligence
- AI and machine learning help guide ad selection and relevancy matching, along with pricing, click and conversion prediction to help deliver improved marketing ROI.
- Performance tracking is easy
- Use the same Bing Ads tools, reports and analytics to monitor your campaign performance.
Supported Ad Types
Use responsive ads on your audience campaigns, separate from your search campaign. The Microsoft Audience Network can support two responsive ad formats: image-based ads and feed-based ads. Responsive ads automatically adjust to accommodate the sizes and shapes of native ad formats.
Use image-based ads to engage your customers with visuals. Images are compatible across different platforms, publishers and placements, allowing you to use existing assets from your campaigns on the Google Display Network and Facebook.
Using Product Audiences, you can remarket to customers based on the specific products they viewed or added to their cart. Feed-based ads, dynamic remarketing, promote those same products to customers.
Are you excited to implement more AI centered updated into your accounts? Let us know your thoughts and concerns about machine learning.
Browse By Category
How an EU Commission Ruling Can Mean 20% Lower CPCs for Your Google Shoppin...
In June 2017, the EU Commission sentenced Google to pay a fine of 2.4 billion euros. Now, up to 5% of Google’s daily revenue is at stake if they fail to make their Google Shopping channel more competitive. Google is taking aggressive measures to adhere...
How to Make Remote Working Successful
Working remotely has its challenges. Explore 4 tips that will help to make remote work a success!
Best Practices for LinkedIn Sponsored InMail Campaigns
To reach an engaged audience in a professional setting, LinkedIn uses the format of a custom, personalized message directly in the user's inbox with Sponsored InMail.
A bi-weekly newsletter packed full of resources and strategies that will help make you a better PPC expert.
Hanapin Marketing | The PPC Agency of Experts Behind PPC Hero
5 Things That Matter To Brands When Working with An Agency
We wanted a better pulse on what attributes brands consider the most important things when working with an agency, as well as the things they wish their agencies were better at. So we asked! Click through for the results.
The Latest PPC Updates to Catapult Campaigns in 2019
In this webinar, Hanapin’s Kelly Pollock and Optmyzr’s Fred Vallaeys will point out which updates have made (and will make) a major impact on digital marketers, and what we should be preparing ourselves for as we fly into 2019.
How Much Should I Spend: Aligning PPC Budgets to Goals
Learn about the strategy behind PPC budget recommendations and forecasting.
Load More »