Category: Machine Learning

New Research! The State of PPC

In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about.

Thriving in an AI World: Tips for PPC Professionals

Former Google Ads evangelist Frederick Vallaeys along with Hanapin's own Jeff Baum will give you guidance to thrive in this new AI landscape, as well as provide some brand new research and insights on AI and automation, brought to you by the Hanapin Research team....

Facebook Split Testing 101

Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.

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