Time to talk through what you ACTUALLY want to know about AI and machine learning. Submit your questions!

Explore the numbers that will be useful in determining which automated bidding strategy aligns with your goals and the data needed to get that strategy off the ground.

Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.

Read more about the Bing Ads Audience Network, what it is, top reasons to use it and what ads types are supported.

The PPC Hero Summit will take place on Wednesday, February 28th from 11am – 2pm EST. We'll be using the Twitter hashtag #ppcherosummit to answer questions and respond to any feedback.

In this post, we highlight the first two sessions of the PPC Hero Summit. Brad Geddes and Jeff Allen will talk about machine learning, while Michael Knight and Aaron Childs will discuss how to develop a killer search and social strategy. The PPC Hero Summit...