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Google Ads, Industry News
Here are 12 Important PPC Trends to Watch in 2021. By understanding these new PPC trends, brands and marketers can stay ahead of the... Read More »
Automation, Enhanced Campaigns
AI is more than just a tech trend. It can take your advertising efforts to the next level and boost your ads’ performance. Learn how AI can enhance PPC. Read More »
Business of PPC, Machine Learning
The 2020 PPC Hero Summit starts next Wednesday, February 12th at 11am EST. This FREE, online event is designed for digital marketers who do more than just PPC in their role. Are you registered yet? Read More »
Intermediate PPC Strategies, Machine Learning
AI can save your business time and perfect your PPC campaigns. But, only if you’re using it properly. Find out if you’re making these common mistakes here. Read More »
Machine Learning, Opinion
Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why. Read More »
Conversion Rate Optimization, Display
In our new annual report on the paid media industry, The State of PPC, we dive deep to see how budgets are being invested, what ad formats are effective, what trends are influential in the industry, and what marketers are worried about. Read More »
Automation, Machine Learning
Former Google Ads evangelist Frederick Vallaeys along with Hanapin's own Jeff Baum will give you guidance to thrive in this new AI landscape, as well as provide some brand new research and insights on AI and automation, brought to you by the Hanapin Research team.... Read More »
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