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ABM, Ad Campaigns
Despite being the default, advertisers are reluctant to use Responsive Display Ads. So what are their benefits, and why can’t you afford to not... Read More »
Advanced PPC Strategies, Automation
Have you ever wondered what other agencies are prioritizing over the next half year and where they want to improve the most? You don’t often get a scoop of your competitors’ strategic priorities, but today you do! Read More »
Google Ads, Industry News
Here are 12 Important PPC Trends to Watch in 2021. By understanding these new PPC trends, brands and marketers can stay ahead of the competition. Read More »
Automation, Enhanced Campaigns
AI is more than just a tech trend. It can take your advertising efforts to the next level and boost your ads’ performance. Learn how AI can enhance PPC. Read More »
Business of PPC, Machine Learning
The 2020 PPC Hero Summit starts next Wednesday, February 12th at 11am EST. This FREE, online event is designed for digital marketers who do more than just PPC in their role. Are you registered yet? Read More »
Intermediate PPC Strategies, Machine Learning
AI can save your business time and perfect your PPC campaigns. But, only if you’re using it properly. Find out if you’re making these common mistakes here. Read More »
Machine Learning, Opinion
Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why. Read More »
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