Bing Ads Editor For Mac Is (Finally) Here

By Bri Saxman | @brisaxman | Account Manager at Hanapin Marketing

Bing Ads Editor (BAE) for Mac has long been the most highly requested feature on the Bing Ads user forum. In fact, I wrote about the top reasons I couldn’t wait for it a few months ago when Mac users got word that Bing Ads had started work on the Mac version for release in early summer 2016. And look at that, now it is (finally) here!

The team announced at SMX Advanced that the beta version is available in the US. The Mac version has uniformity with the PC version of Bing Ads Editor, which had a redesign in May. It improved processing speed, allowed multiple-account sign-in, and gained cross-account cut-and-paste, among other lucrative features. The high speed is one feature that is immediately noticeable while using the new BAE for Mac.

One of the pain points many Mac users experienced before BAE for Mac was having to use a remote desktop to access BAE. It was messy and annoying when you got kicked off by a colleague trying to sign on. Now, look at this little icon I have on my Mac. It is mine and mine alone!

Screen-Shot-2016-07-07-at-2.23.21-PM

Let’s take a look below at the main campaign editing interface. You’ll notice the layout is similar to AdWords Editor 11, with vertical navigation in the lower left column. This helps with fluidity from one editor to the other, as they were rather different before.

b1-747x460

Here is a closer look at the navigation bar (Note that there is still no “check changes” option, which I am rooting for them adding in the near future).

Screen-Shot-2016-07-07-at-2.36.32-PM-770x87

Complete with similar warning signals to AdWords Editor.

Screen-Shot-2016-07-07-at-2.36.46-PM

A couple of other noteworthy features of Bing Ads Editor for Mac are Advanced Search and Advanced Options capabilities. You can easily build and save multi-dimensional queries with advanced search.

b2-770x270

From the Advanced Options drop-down, you can conduct tasks such as adjusting multiple campaign budgets by a percentage or fixed amount with minimum and maximum thresholds.

b3

Users can also import campaigns from AdWords into BAE. Yes, that’s right, right in the editor!

The release of a Mac version marks an important milestone and accentuates a shift in engineering priorities that have been apparent over the past year, with a number of top–requested features getting checked off the list. Bing Ads listened and has delivered a solid beta when it said it would. What will the future hold?

All users can sign up for the beta today. Bing Ads has begun accepting beta testers from the US. English-speaking users in other countries will be accepted by the end of summer, and later for other supported languages and markets.

The Future of Ad Copy in an AI World

In this webinar, AdFury’s Christopher Hoover and Hanapin’s Lauren Rosner will discuss the hot topic of AI and what the future could look like when automation becomes more and more popular in our industry – the good, the bad, and the challenging.

Reasons to Not Use an Automated PPC Bidding Strategy

There are so many situations when it is a good idea to test out PPC Bidding Strategies on campaigns. In this article, we are going to discuss different reasons why you might want to avoid using automated bid strategies.

Take the 2018 State of PPC Survey!

We're looking for marketers to take our State of PPC survey! The survey takes about 5 minutes to complete and establishes benchmarks, identify trends, and helps marketers around the world understand what's working and what's not in PPC.

Amazon Launches Seller Central Sponsored Products Dashboard

Amazon has released a new dashboard feature for the Seller Central marketing platform. Found in the Seller Central campaign manager, the dashboard makes it easier than ever to visualize your campaign data and take away valuable insights from your Amazon marketing account.