This blog post reviews what the Facebook event tracking tool is, why you should use it, and a step by step process for how...

Learn more about 3 killer strategies for using custom affinity audience targeting on the GDN, results and key lessons learned from managing this campaign type.

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Download an easy to use ppc performance troubleshooting template that will organize your analysis and allow for easy collaboration among teams.

In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.

This blog post provides advertisers methods and strategies for preparing for a new client in an unfamiliar industry.

When working in PPC data, we can feel so superior to other marketing channels. We have instant data. We don’t have to wait to see the impact of our optimizations no matter how big or small. But how can we connect the PPC data to...