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How To, Tools
Learning a new platform is intimidating for even the most experienced digital marketer. Here are important need-to-knows for utilizing Adobe Media Optimizer. Read More »
Facebook, How To
Facebook doesn’t give you the option to directly target the fans of any specific page, but that doesn’t mean you can’t target a competitor. Read More »
Automation, Bid/Budget Management
In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis. Read More »
How To, PPC Advice
Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals. Read More »
Facebook, How To
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads. Read More »
Conversion Rate Optimization, How To
This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool. Read More »
How To, Video Ads
Learn how to use YouTube's video builder to create compelling video ads from images. Including how to navigate the platform, creative guidelines, and examples. Read More »
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