AdWords geographic reports provide performance data by location. This data is vital to identifying efficiencies and growth opportunities. In this article we will cover...

Learn how to set up Formula columns within the DoubleClick Search interface to streamline PPC reporting and optimization.

Ever wondered how to get your ads to change based on location? Here is a simple walkthrough on building the ad customizer feed and writing the ads.

In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.

In preparation for our upcoming Hero Conf Austin 2018, here is a list of ways I ensure I'm getting the most out of the professional events I attend.

Learn why Lookalike Audiences are necessary and explore how they can help your Facebook advertising efforts!

Bing has always been an afterthought when it comes to advertising, and maybe it is time to rethink your Bing PPC strategy. Spend less for higher ROAS and RPVs.