Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals.

If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads.

This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool.

Learn how to use YouTube's video builder to create compelling video ads from images. Including how to navigate the platform, creative guidelines, and examples.

I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts.

Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next.

ACoS percentages are on the rise but there are ways to bring your ACoS back to goal. Let's dive into a few of these tactics and cover how to decrease your ACoS in AMS.