The goal of this guide is to boost your confidence before facing off with clients with an outline for how to present data in...

Exploring the different Google Ads video metrics and TrueView ad attributes that can be used as a guide to help measure the success of your TrueView ads.

In this post, I’ll walk you through my way of projecting impact of keywords buried at the bottom of the deck and how to evaluate if the financial risk is worth getting them to see the light again.

Learn how to plan and structure your audit in a way that allows for the most impactful insights and delivery.

Knowing your audience is an important part of your digital marketing strategy. These tips will help you sharpen your audience targeting.

Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform.

There may never be a true “crystal ball” to predict future account performance, but a well-constructed model and a handful of random variables can help.