Category: How To

What is 3rd Party Data and How Do You Use it?

Data is everywhere in online advertising. 3rd party data is an extremely useful way of getting your message in front of the right prospects. But what is 3rd party data and how do i use it.

Facebook Split Testing 101

Explore an overview of Facebook's Split Testing tool: when to use it, how to set it up in the Ads Manager, and how to apply learnings from the results.