Facebook doesn’t give you the option to directly target the fans of any specific page, but that doesn’t mean you can’t target a competitor.

In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.

Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals.

If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads.

This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool.

Learn how to use YouTube's video builder to create compelling video ads from images. Including how to navigate the platform, creative guidelines, and examples.

I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts.