Quality assurance is a large part of running PPC initiatives. When new campaigns are built for an account, it is of utmost importance to QA.
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5 Ways Cross-selling Adds Value for You & Your Clients
Learn how cross-selling increases the value you add to your clients while also adding dollars to your bottom line.
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How To Combine The Best Amazon PPC & SEO Strategies
SEO and PPC are the two blocks each website marketing mode should have. If you are dreaming to increase eCommerce sales, combining them is the best technique.
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Adobe Media Optimizer Set Up for Beginners
Learning a new platform is intimidating for even the most experienced digital marketer. Here are important need-to-knows for utilizing Adobe Media Optimizer.
Target Competitors On Facebook Using Interest Based Audiences
Facebook doesn’t give you the option to directly target the fans of any specific page, but that doesn’t mean you can’t target a competitor.
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How to Automate Excel Solver
In this article we’ll go in depth from start to finish covering the concepts and methods step by step. By the end you’ll be able to automate any of your own personal models and scale your analysis.
The Makeup Of An Effective PPC Report
Here are the important points you should consider when putting together a PPC report to ensure it's effective and reduces confusing data or visuals.
How To Create Facebook Video Ads
If you want to get more bang for your buck from Facebook ads, it is time to switch to video. Facebook video ads can drive more clicks and leads.
How To Navigate Google Optimize – A Free Website Optimization Tool
This post explains basic navigation, features, and setting up tests in Google Optimize, a free website optimization tool.
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Creating Compelling Video with YouTube’s Video Builder
Learn how to use YouTube's video builder to create compelling video ads from images. Including how to navigate the platform, creative guidelines, and examples.
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How To Eliminate Wasted PPC Spend
I am going to walk through some tips I have learned while working in Digital Marketing that will help find and eliminate wasted spend in your accounts.
Accounting for Future Performance in Paid Media
Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next.
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