Bing Ads Reveals Accounts Summary Feature

By Kevin Klein | @kkwrites | Former PPC Hero

Ask and you shall receive! If you work for an agency, you’re probably familiar with AdWords’ My Client Center (MCC) feature. Bing Ads is now providing this same convenience— called Accounts Summary— allowing advertisers the functionality to toggle between as many as 2,000 accounts.

If you manage multiple accounts on Bing, the Accounts Summary page will be viewable upon sign-in. This page consists of two tabs: performance and budget.

Under the performance tab, account managers will be able to see traditional aggregate performance metrics for multiple accounts, such as clicks, impressions, CTR, conversion, average CPC, spend, etc.

Screen Shot 2014-10-27 at 2.14.12 PM

The budgets tab provides a breakdown, for each account, of total daily budget and total monthly account. For applicable accounts, this tab will also show IO purchase order, IO budget, IO remaining budget, and IO start/end dates.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.