Bing Announces Changes to Interface, New Metric, and More

By Kevin Klein | @kkwrites | Former PPC Hero

While we of course love Bing for its non-aesthetical properties (a wonderful personality, and always shows up to the party with a kick-butt bowl of bean dip), no one’s discouraging it from a trip to the beauty parlor.

 

Okay, okay, Microsoft is changing more than just the interface’s appearance, as they detailed on Monday.

 

Bing Ads will now feature:

 

  • Destination URL auto-tagging
  • Online insertion orders, increasing the ease in which you can track budgets and manage payments
  • The “Top Mover” feature, which Bing is presently (and cryptically) touting as a new performance indicating metric that will provide insights regarding discrepancies in performance between ads.

 

And then there’s the makeover:

 

Here’s what you’re used to seeing.

http://advertise.bingads.microsoft.com/en-us/blogpost/129332/bing-ads-blog/bing-ads-is-getting-a-new-look-and-more?s_cid=search_a_web_social_twitter_blog_post_newlookandmore_2014
http://advertise.bingads.microsoft.com/en-us/blogpost/129332/bing-ads-blog/bing-ads-is-getting-a-new-look-and-more?s_cid=search_a_web_social_twitter_blog_post_newlookandmore_2014

 

And here’s what’s coming your way.

http://advertise.bingads.microsoft.com/en-us/blogpost/129332/bing-ads-blog/bing-ads-is-getting-a-new-look-and-more?s_cid=search_a_web_social_twitter_blog_post_newlookandmore_2014
http://advertise.bingads.microsoft.com/en-us/blogpost/129332/bing-ads-blog/bing-ads-is-getting-a-new-look-and-more?s_cid=search_a_web_social_twitter_blog_post_newlookandmore_2014

 

 

Between the segmented-tab graphics and the stacked line graphs, looks like Bing might be taking a page out of the AdWords Book of Beauty.

 

Bing also released the following video to announce the upcoming changes:

 

(featured image by Trey Ratliff/Flickr)

Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.

A 180 of Google Analytics 360

The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.