Bing Shopping Campaigns will soon become the default campaign type for running Product Ads. The traditional way of managing Product Ads will dissolve this fall, so it is best to start the process as soon as possible. We tested BSC abilities and compared how it really stacks up against Google.
Not Familiar with Bing Shopping Campaigns?
BSC is a new campaign type in Bing Ads that allows you to advertise your products from the Bing Merchant Center store. It is the latest way to create and manage Product Ads, streamlining the traditional process so you can get your ads up and running more quickly.
Bing Shopping Campaigns also have new functionality releases lined up that you can view in the table below.