Bing Shopping Campaigns Rollout In Full

By Bri Saxman | @brisaxman | Production Specialist

The Bing Shopping Campaigns (BSC) beta was launched in April and is now available to all US advertisers. Back in June we came up with three tips you need to know before creating BSC.


Bing Shopping Campaigns will soon become the default campaign type for running Product Ads. The traditional way of managing Product Ads will dissolve this fall, so it is best to start the process as soon as possible. We tested BSC abilities and compared how it really stacks up against Google.


Not Familiar with Bing Shopping Campaigns?


BSC is a new campaign type in Bing Ads that allows you to advertise your products from the Bing Merchant Center store. It is the latest way to create and manage Product Ads, streamlining the traditional process so you can get your ads up and running more quickly.


Bing Shopping Campaigns also have new functionality releases lined up that you can view in the table below.



Smart Ways to Get More Marketing Budget and Better Tools

In this new live webinar, Kristin Vick from Hanapin Marketing and Jeff Sauer from Jeffalytics discuss how marketers can ensure they have the budget they need to be effective with online advertising and get the right tools to make that argument.

The Hero Conf Difference

Of the 50+ search and social conferences you can choose from, we're here to show you why Hero Conf is a can't miss event for busy digital marketers like you.

A 180 of Google Analytics 360

The enterprise version of Google Analytics offers several paid search perks including, advanced data integrity, integrations and reporting.