Brad Geddes Presents: How to Identify Google AdWords Quality Score Problems
Is the quality score of your keywords limiting your account? How can you tell? Where do you start fixing them? In a PPC Hero first-look exclusive, Brad Geddes, voted the most influential person in PPC, teaches you how to extract data from AdWords and manipulate it in Excel to find areas where increasing your quality score will help you optimize your spend as well as find areas where your ads are not displaying because of low quality score problems.
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Moving Pieces: Thinking About PPC Strategy
Strategy. What is your strategy? As an agency, our team responds to that very question on a daily basis. How do we respond?
You can’t have an outstanding team without an outstanding culture
There's a reason why our team thinks we are a great place to work and no, its not because we have a ping pong table set up. See more about Hanapin's latest certification + we'll let you in on a little secret!
Tracking UAC Performance Through Third-Party App Analytics
Explore how to link and import app downloads and in-app events in Google Ads through third-party app analytics providers.
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The 2019 Budget Season Doesn't Have to Be a Nightmare
You could just go off of a formula and call it a day, but in order to have a solid budget in place you need to take the time to prepare.
How to Build an In-Platform Facebook Ads Funnel
Facebook has many tools to help you build your funnel right in the platform, and to nurture that funnel without taking users off-platform at all.
How We Gained $21,000 More in Revenue by Changing One Color
Testing button color, or the color of any element on your page can be extremely rewarding - if it is done correctly. See how you can turn a simple test into drastic results.
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