By avoiding these mistakes, you're more likely to succeed when testing new bidding strategies through Google Ads (formerly AdWords).

Should you bid on brand keywords? Explore what happened after we paused brand campaigns!

Universal App Campaigns are simple to set up. Simple is great, but how do you maximize performance and ensure quality conversions with limited options?

Interested in moving away from standard website lead gen forms to using Drift? Explore the expectations as well as a few marketing ideas!

Explore a few advanced ways to use Dynamic Search Ads in your account!

We are proud of our content and we want to share it with you! Below are the top 5 reasons why our newsletter rocks but mostly why it may be important to you.

Knowing how to advertise in a new platform can be intimidating. This guide will walk through a step-by-step process of how to create campaigns in DoubleClick.