Category: Advanced PPC Strategies
A Guide to Remarketing in the SteelHouse Advertising Suite
Looking for remarketing alternatives to AdWords, DoubleClick, AdRoll or Criteo? Consider the SteelHouse Advertising Suite!
How To Better Organize Your Shopping Campaigns: Brand vs Non-Brand Segmenta...
Part 2 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using branded vs non-branded segmentation.
How To Better Organize Your Shopping Campaigns: A Tiered PLA Structure
Part 1 of 2 in Shopping structures for PPC accounts. Learn how to organize your PLA campaigns using a tiered prioritization strategy.
Data Driven Attribution: The Future for PPC?
Explore why you should consider using data-driven attribution in Google AdWords and start using attribution models to your advantage.
PPC Persona Targeting for the Fitness & Health Industry
Learn about personas and get tips on how to use them in your fitness and health PPC strategies.
Reasons Why You Should Consider Call Recording
Explore reasons why call tracking with call recording is important for making sure that PPC is getting the credit for this type of conversion.