During turbulent times, retailers should follow these tips to plan and manage advertising budgets on Amazon in a more targeted and successful manner.

Native advertising is one of the best ways to gain increased engagement from high-intent audiences. Learn how to build a winning native strategy from an expert.

In 2020, travel looks different. This shift requires new PPC strategies as search terms evolve, travel patterns change, and the industry fights for survival.

An experienced Group Account Director highlights the top requests that clients ask of their agency and how to deliver them.

One Senior Paid Strategist shares how she strategically crafted a funnel with conversion action sets and the resulting performance.

This post outlines a few things that “past you” can do to make “future you” look like a genius as you expand your business’s marketing plan.

Many brands are seeing strong year over year growth and in some cases with a conservative PPC strategy. Why is this and what does it mean for future strategies?