See the results of a Target Impression share bidding experiment for a multi-brand strategy.

Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share.

Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended...

If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots...These are an excellent intermediary to help curate customized...

Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.

Chatbots are a wholly un-discovered frontier for marketers to traverse while un-covering insights about how users are willing to behave and comply when bots are in-charge.

If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e., snippets of JavaScript—are part of the Google Ads and Bing Ads search interfaces and allow you to use JavaScript to automate...