Best APIs for SEOs and PPC Managers
As the use of programming languages continues to increase in digital marketing, APIs are powerful tools for technical insight and growth. Here are the...
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Category: Advanced PPC Strategies
Nominate The Paid Media Experts Who Have Been Influential In Your Career
Every year, PPC Hero releases a list called The Top 25 Most Influential PPC Experts. It's time to vote for 2020!
Programmatic Guide: Google Display & Video 360
If you’re interested in expanding your digital marketing efforts in 2020, Display & Video 360 is a great way to get started.
Programmatic Guide: Google Campaign Manager
Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager.
What The gclid?
Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?
Look Me in the AI: A Glimpse Into Target Impression Share Bidding
See the results of a Target Impression share bidding experiment for a multi-brand strategy.
Multi-Brand Strategy for Education: Google Ads
Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share.