Integrated marketing is about consistently portraying your brand's truth. All the time. In every communication.

Chatbots are a wholly un-discovered frontier for marketers to traverse while un-covering insights about how users are willing to behave and comply when bots are in-charge.

If you aren’t already using scripts to manage campaigns, then you need to take a serious look. In case you’re unfamiliar with them, scripts—i.e., snippets of JavaScript—are part of the Google Ads and Bing Ads search interfaces and allow you to use JavaScript to automate...

Today’s marketers need to know about one of the most powerful marketing tactics available — Facebook Messenger marketing with chatbots. This is your guide.

B2C & B2B should want to be seend differently. It's important to discuss how each wants to communicate the brand to their varying audiences.

Learn step-by-step how to optimize images and videos across the various placements available in the Facebook Ads Platform.

Practical steps (some big, some small) that will get you closer to a complete and effective YouTube advertising strategy for 2019.