If you’re interested in expanding your digital marketing efforts in 2020, Display & Video 360 is a great way to get started.

Advertising on a new platform can be intimidating. This guide walks through a step-by-step process of how to create campaigns in Google Campaign Manager.

Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?

See the results of a Target Impression share bidding experiment for a multi-brand strategy.

Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share.

Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended...

If you want to keep pace with the way the modern consumer likes to buy, then you need to be able to meet them wherever they are on your website and in the sales funnel. Cue chatbots...These are an excellent intermediary to help curate customized...