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Category: Advanced PPC Strategies

What The gclid?

Most of us use auto-tagging, but don't know how it works. What does auto-tagging do and why is it important in your Google Ads account?

Apply or Dismiss Automatic Google Ad Recommendations

Ever since Google rolled out the Optimization Score, all accounts are full of notifications and recommended changes that may improve your account score. These recommendations range from keyword suggestions, targeting changes, ad suggestions, and automated smart bidding strategies. Should you apply or dismiss these recommended...

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