Category: Advanced PPC Strategies

4 Pillars of Paid Media Growth

One paid media strategist shares his thoughts on which key factors of paid media advertisers can control as they work towards paid media growth.

Common PPC Reporting Pitfalls

In this blog, one Sr. Analyst discusses common PPC reporting blunders that she has encountered over the years and how to avoid them.

Developing a PPC Analyst Mindset

For PPC analysts, each new challenge often requires new skills. One analyst shares tips for developing a mindset to manage the cycle of constantly learning.

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