Calling All PPC Managers! Take the PPC Industry Survey Today

Continuing in our effort to learn about PPC Hero’s readers, we have created a PPC Industry Survey.  Our goal is two-fold: first off, we would like to learn specific details about our readers (anonymously, of course) to write tailor-made content for the blog, and secondly we would like to collect, process and share this important data with the pay-per-click industry at large.

Huge hat-tip to SEOMoz.org for their SEO Industry Survey that we both admired and participated in earlier this year.  The PPC Industry Survey is considerably shorter, much faster to complete and created specifically for PPC managers!

Please take a few minutes to share a little bit about yourself and how you fit into the PPC industry.  Once we have collected and processed your responses, we will share all of this data on the blog!  Thanks for your participation.

Analyzing the AdWords Distance Report

The distance report provides a unique view of your geographic data. The report helps users understand how distance from a location impacts search ad performance.

How to Master Attribution for Easy Budget Planning

In this webinar, Hanapin’s Cassie Oumedian and Google’s Julia Meter will provide tips on using AdWords attribution to directionally decide where you should allocate your budget, and how you can use the changing industry to your advantage.

AdWords Interface Updating By End of 2018

By the end of 2018, the old AdWords interface will be replaced by the new AdWords Experience permanently. The exact date of the transition is up for debate but it is expected to come as early as October, if not earlier in the year.