Troubleshooting Lookup Functions in Excel
It’s easy to get discouraged from using Excel when we run into errors. This post guides you as you troubleshoot your Lookup functions so you don’t refrain from using them!
As I reported earlier, Yahoo has instituted a new program called Ad Profiling. In a recent article at the YSM Blog, they liken your YSM account to a garden, and Ad Profiling is the gardener you didn’t hire to kill the weeds, even if it means sacrificing the roses. What does that even mean? Read on.
Upon closer review of the Yahoo article I have some questions, comments and declarations. First, lets review the core intention of Ad Profiling, as stated by Yahoo:
Our primary goal is to preserve the keyword by improving its performance. Just as in a garden you might try using more or less water or adding fertilizer, in Ad Profiling, we have several methods we can employ to help keep your keywords growing strong
Fertilizer, indeed. Perhaps Yahoo’s intentions are on-the-level, but I seriously doubt that they are this altruistic. Obviously, the better your campaign performs, the more likely you are to increase your budget with Yahoo. But I have serious issue with anyone optimizing my campaign that isn’t me.
The methods that Yahoo utilizes for this program include:
Yahoo also mentions what they don’t do with Ad Profiling. Perhaps my one instance was a fluke, but this doesn’t seem correct to me either. Keywords were paused and ad texts were uploaded without my knowledge.
What impact has Yahoo seen with Ad Profiling? Well, here they are (according to them):
Maybe in other accounts they have seen wonderful success. However, so far, these have been my results:
Basically, Ad Profiling a watered-down version of the automated account optimizations that we have discussed before. However, Yahoo is taking a stance that they do not adjust bids with Ad Profiling (and they do with automated account optimization). So, basically, if you opted out of the optimizations, they opted you right back in.
Yahoo states that they want to, “help people transform their accounts from window boxes into beautiful gardens.” And that’s great, but if most PPC managers are like me, they don’t want a rogue gardener spraying weed killer all over their organic tomatoes.
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