Personally, I don't think Google is going to give advertisers more transparency and control when it comes to machine learning. Here's why.

The digital landscape is changing and we must adapt! In order to stay a top-performer in the digital marketing world, you need to work on 1 skill in 2020.

If you are a start-up and your marketing budget is tight, make sure to try these effective and low budget pay-per-click marketing tips and techniques to grow your business.

You have a client, they want more leads, more sales, more content downloads, more webinar registrations. But there are forces working against them: limited budgets, competition, a poorly designed website, bad creative. The strategy you draft is how you will overcome these forces.

Whether you aim to attract local B2C clients or international B2B partners to collaborate with, PPC ads can help you on both fronts and then some. According to 99 Firms, PPC visitors are 50% more likely to engage with your link’s content compared to organic...

My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but...

The manual methods that work are the exception, not the rule. Repeat that to yourself every time you think you are outsmarting the system. Educate yourself, experiment, and stay excited. Can you imagine working in an industry that doesn’t change and adapt?