You have a client, they want more leads, more sales, more content downloads, more webinar registrations. But there are forces working against them: limited...

Whether you aim to attract local B2C clients or international B2B partners to collaborate with, PPC ads can help you on both fronts and then some. According to 99 Firms, PPC visitors are 50% more likely to engage with your link’s content compared to organic...

My six year Hanaversary is coming up, so I’ve been doing a bit of reflecting on what I’ve learned working as a PPC Analyst. I didn’t start out as an analyst, and didn’t always know this is where I would be at 6 years, but...

The manual methods that work are the exception, not the rule. Repeat that to yourself every time you think you are outsmarting the system. Educate yourself, experiment, and stay excited. Can you imagine working in an industry that doesn’t change and adapt?

How PPCers can find meaning in their jobs, even as tech and digital advertising are increasingly met with hostility.

Staying up-to-date on the latest events that may impact our clients in a negative or positive way.

Like anything, mastering the fundamentals of pay-per-click account management requires both practice and perseverance. Today’s #Ham4PPC comprises nine lessons I’ve learned from my years as a PPC professional.