One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this...

One Sr. Paid Social Strategist outlines his favorite new LinkedIn Ads features, from reporting features to a new ad type, and explores use cases for each.

COVID-19 and the resulting economic changes have left a mark on the paid media industry. We surveyed paid media experts across the globe, see the results.

Some PPC problems began long ago and are still relevant and recurring. One paid strategist shares 3 areas that have remained problematic in PPC.

This post covers how paid media managers should prepare, manage, and follow up on difficult conversations with managers, clients, or teammates.

This post gives 5 tips on how to simplify your writing so you can easily persuade your boss or client and ensure your messages are read.

The structure of your analytics team should be scalable. This blog defines centralized and decentralized analytics teams and looks at the pros/cons of each.