Advanced PPC Strategies, Opinion
The Holiday Landscape for Travel: Make Every PPC Dollar Count
More people are traveling compared to prior months in 2020. One PPC expert discusses how to win market share, solidify bookings, and return... Read More »
Advanced PPC Strategies, Opinion
More people are traveling compared to prior months in 2020. One PPC expert discusses how to win market share, solidify bookings, and return... Read More »
Google Ads, Search
Learn the basics of Google Ads' Dynamic Search Ads. Specifically, learn how to leverage them alongside traditional text ads. Read More »
Analytics, Google Ads
Google Ads reduced visibility for search terms in September 2020. Learn how to find the missing search terms in Google Analytics. Read More »
Google Ads, Opinion
One PPC strategist shares his opinion regarding Google's latest search terms update and what he is doing to prevent wasted spend resulting from this update. Read More »
Automation, Google Ads
One Sr. Strategist makes the case against the old best practice of hyper-segmented account structures and outlines 11 new best practices for simple accounts. Read More »
Ad Copy Testing, Ecommerce PPC
Learn 10 easy optimization tips and tests for eCommerce brands just launching their first search campaigns. Read More »
Conversion Rate Optimization, PPC & SEO
Learn how conversion rate optimization (CRO) and search engine optimization (SEO) strategies can work together by eliminating conflicting tactics. Read More »
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